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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
Faculty Research & Creative Activity
The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
Linda Simpson
The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw
Faculty Research & Creative Activity until 2018 (FCS)
The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.