Social and Behavioral Sciences Commons^™

Broadway Theatre And The Covid-19 Pandemic: How Pre-Shutdown Longevity Impacted Production Success, Emmeline A. Lignowski

College Honors Program

On March 12, 2020 New York’s Broadway theaters halted performances due to the COVID-19 pandemic. After a year and a half of closure, Broadway finally reopened in August 2021, however, the market was drastically different from its pre-shutdown state. In the midst of a global pandemic, new productions faced increased challenges when trying to establish themselves on the Broadway stage, and even old productions struggled to recoup losses. In this paper, multiple regression analysis and a Cox proportional hazards model were used to test whether a production’s pre-shutdown longevity impacted its success after Broadway reopened. It was found that productions …