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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Rhetoric Of Ben Bernanke: A Grounded Theory Approach, Andrew Langellier
The Rhetoric Of Ben Bernanke: A Grounded Theory Approach, Andrew Langellier
Honors Projects in Communication
The objective of this Capstone project is to determine how Ben Bernanke used rhetoric during his tenure as Chairman of the Board of Governors of the Federal Reserve System from 2006 to 2013. The scope is limited to testimony delivered as opening statements to the Federal Reserve’s semi-annual Monetary Policy Report to Congress and his prepared testimony during his Senate confirmation hearing. The research will attempt determine how Bernanke used rhetoric while testifying before congress, in particular how that rhetoric changes over the course of his tenure. While there is a substantial amount of research on the use of the …
Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer
Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer
Honors Projects in Finance
Environmentally conscious decision making has become a prominent topic in business that has the potential to affect the public opinion and performance of companies. This project seeks to identify whether or not positive changes in excess return might offer an incentive for companies to adopt green initiatives. It examines the ways in which companies’ green initiatives, as measured by their annual Carbon Disclosure Project S&P 500 Climate Change Report score, impact their stock price. In other words, is there value in “going green”? It is hypothesized that companies exhibiting greater variance in their environmental initiatives from one year to the …