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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media Influence: Metrics Matter, Juliana Houldcroft
Social Media Influence: Metrics Matter, Juliana Houldcroft
Honors Projects in Marketing
It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …
The Rhetoric Of Ben Bernanke: A Grounded Theory Approach, Andrew Langellier
The Rhetoric Of Ben Bernanke: A Grounded Theory Approach, Andrew Langellier
Honors Projects in Communication
The objective of this Capstone project is to determine how Ben Bernanke used rhetoric during his tenure as Chairman of the Board of Governors of the Federal Reserve System from 2006 to 2013. The scope is limited to testimony delivered as opening statements to the Federal Reserve’s semi-annual Monetary Policy Report to Congress and his prepared testimony during his Senate confirmation hearing. The research will attempt determine how Bernanke used rhetoric while testifying before congress, in particular how that rhetoric changes over the course of his tenure. While there is a substantial amount of research on the use of the …