Social and Behavioral Sciences Commons^™

Hyperreality Study Of Hijab Fashion Celebrity, Fitria Angeliqa, Fizzy Andriani

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The purpose of this study is to look at the phenomenon of celebrity on social media Instagram and relate it to the hyper-reality theory by Jean Baudrillard. The vast expression space provided by online media has led to a wave of folk culture that allows anyone to become a producer and consumer of texts. Clothing recommendations are now much oriented on the celebrity fashion hijab. The problem is whether this celebrity hijab fashion is an accurate representation of Instagram users, so users often imitate the style of the role model. This study uses the theory of hyperreality, the concept of …