Social and Behavioral Sciences Commons^™

Youtube Celebrity And The Future Of Online Video, Nicole Shapiro

Scholars Week

In recent years, the rise of online video streaming services has become so great that traditional media, such as television, are worried about a potential eclipse in popularity and prevalence. YouTube is the largest online streaming platform, with over 1 billion users, and accounts for one-third of all internet traffic. This study analyzes YouTube’s attempt to professionalize the platform through a new service YouTube Red – taking amateurs, making them professionals and crafting them into celebrities – and what that means for the future of online video. This study looks at other scholarly works to analyze what makes a celebrity, …