Social and Behavioral Sciences Commons^™

Negative Campaigns And Their Influence On Voter Attitudes, Estefan Colindres

Student Scholar Symposium Abstracts and Posters

There is a legitimate debate over negative campaigning and whether it either mobilizes voter participation or suppresses it. Previous studies suggest that the relevant political information brought by negative campaigns play a significant role in mobilizing the electorate (Finkel and Geer, 1998). On the other hand, some studies explain that negative campaigns challenge the legitimacy of the electoral process and consequently drain the electorate (Krupnikov, 2011).

As such, my research question asks of the effect of negative campaigning on voter participation - are people turned off and to what extent? What kind of impact does negative campaigning have on voters …