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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Ego: Writing The Psychological Play, Diego, Nathaniel J. Couper
Ego: Writing The Psychological Play, Diego, Nathaniel J. Couper
Undergraduate Honors Theses
Ego: Writing the Psychological Play, Diego focuses on my analytical research and educational experiences as a Theatre major and Psychology minor as well as my personal journey over a four year period writing the play Diego. Theatre provided background for my writing process, and Psychology provided the basis for the play’s main themes. The play’s major plot as well as many of the characters and relationships came from a notable time in my own life, such that without those dramatic personal events, the inception of the play never would have occurred. I combined my experiences with my knowledge of …
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …