Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Community-Based Research

Rhode Island College

Marketing

Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Public Is Walking Away From Street Malls, Chester Smolski Jul 1990

Public Is Walking Away From Street Malls, Chester Smolski

Smolski Texts

"It seemed a radical idea: Close off a street to vehicles in the heart of the downtown and open it only to a single use, that of the pedestrian. In today's parlance, this user-friendly pedestrian street or mall would make the shopping experience more enjoyable, safer, lead to more socializing and make it easier for the pedestrian to shop and buy more. And for a while it worked."


Spruce Up The Plan Reports To Gain Some Notice, Chester Smolski Oct 1989

Spruce Up The Plan Reports To Gain Some Notice, Chester Smolski

Smolski Texts

"It was just a decade ago that the comprehensive plan for the city of Springfield, Mass. was published, and almost immediately, the national news media picked it up and publicized it throughout the country. What was it about this plan for the future of a middle-sized city that would generate this type of attention? After all, most cities produce similar plans, but these usually go unnoticed and unread, even in the communities for which these plans are made.

The imaginative approach used in the Springfield plan was to publish it in the Time magazine format, even to a title that …


Shape Of Things To Come, Chester Smolski Nov 1987

Shape Of Things To Come, Chester Smolski

Smolski Texts

"The age-old saying is that the future belongs to the young. However, in terms of new potential markets, the business sector ought to consider changing demographics, in nation and state, because the future for the merchants of goods and services may very well be with the old."


Downtown Shopping By The Elderly, Chester Smolski Jun 1981

Downtown Shopping By The Elderly, Chester Smolski

Smolski Texts

"It was their last meeting of the year. Some came to hear a lecture on United States foreign policy, some to study French or Shakespeare, some to hear a discussion on Iran, and some came to do line dancing. It was also an opportunity to meet friends, have lunch together, and, perhaps, do some shopping. Who are these actively involved people? They are the elderly."


Elderly Can Bring Benefits To Downtown, Chester Smolski May 1981

Elderly Can Bring Benefits To Downtown, Chester Smolski

Smolski Texts

"The elderly are becoming an increasingly influential group in our society. Recent outpourings of mail and telegrams to representatives in Washington in response to government-proposed cuts in Social Security underscored this ability to influence chance. Congressional members are listening to the growing numbers of elderly who are making their voices heard through their votes."


More Tenants Would Strengthen Downtown Retailing, Chester Smolski Oct 1979

More Tenants Would Strengthen Downtown Retailing, Chester Smolski

Smolski Texts

"One of the most obvious symptoms of our sick cities is the decline of downtown retailing. Everywhere vacant shops and empty upper floors remind us of an activity that was the mainstay of downtown vitality, and which today has increasingly shifted to the ubiquitous suburban mall, that notable merchandising technique."


Beating The Drum For Tourists: Hartford Leads By A Mile, Chester Smolski Sep 1979

Beating The Drum For Tourists: Hartford Leads By A Mile, Chester Smolski

Smolski Texts

"This capital city of the Nutmeg state is remarkably similar to Rhode Island's capital city both in terms of historical development and present day status. Bu there is one striking difference: the ability and commitment to 'sell' itself."


Role For Business Leaders In A Cleaner Downtown, Chester Smolski Apr 1979

Role For Business Leaders In A Cleaner Downtown, Chester Smolski

Smolski Texts

"The recent sales promotion by the Providence Intown Merchants Association proved quite successful. Five-cent bus rides and bargain sales generated considerable business, especially on Saturday, normally a quiet day for retail sales in the downtown. This well illustrates what is possible when salesmanship and cooperation among downtown merchants are used to full advantage."