Social and Behavioral Sciences Commons^™

Changing Attitudes Toward Sustainable Transportation: The Impact Of Meta-Arguments On Persuasion, David M. Sanbonmatsu, David L. Strayer

TREC Final Reports

An experiment tested the effects of both communications about the functions of an attitude and communications about the functions of an attitude object on persuasion. Participants received a conventional message about the benefits of public transportation, a message about the benefits of positive public transportation attitudes, or a control message. Meta-arguments about the functions of attitudes led to more favorable evaluations and stronger intentions to use public transportation. These effects were moderated by the political and environmental orientation of participants. Surprisingly, the conventional message was not persuasive. The research is novel in showing that the communication of the functions of …