Social and Behavioral Sciences Commons^™

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

Adolescents’ Perceptions Of “Cheating” In Gaming And Educational Settings, Brandon Nease, Michelle Samura

Education Faculty Articles and Research

Background. Given the widespread popularity of video gameplay among adolescents, it is important to understand the relationship between video gameplay and adolescent behaviors in various contexts.

Aim. This exploratory study aimed to explore adolescent gamers use of player guides and cheat codes during video gameplay in order to understand how they reason about the relationship between cheating in video games and cheating in academic settings.

Method. Semi-structured interviews were conducted with adolescents in order to gain in-depth insight into participants’ perspectives on video gameplay and their perceptions of cheating in video games and academic settings. Interview data was coded and …