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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov
Butler Journal of Undergraduate Research
Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …
Social Relevance And Innovation In Public Radio, Malak Habbak
Social Relevance And Innovation In Public Radio, Malak Habbak
Butler Journal of Undergraduate Research
Since its founding, National Public Radio has been denied steady funding by the government and has therefore been focused and reliant on its audience for funding. This study explores National Public Radio’s (NPR) efforts to appeal to audiences by staying relevant and innovative in the face of changing technology and new media. The study content analyzes five years of news media coverage of NPR stations for news values and key messages. Out of 1,853 articles that were analyzed, about 23 percent were related to the stations’ efforts to remain socially relevant and innovative. Those articles were then examined using descriptive …