Social and Behavioral Sciences Commons^™

"Now Imagine You're One Of Them": Using Serious Games To Induce Identification With Out-Groups, Ganer L. Newman Iv

Masters Theses & Specialist Projects

The purpose of this study was to expand our understanding of the utility of identification in the reduction of out-group derogation. Specifically, this research examined the extent to which individuals can be persuaded to identify with members of a perceived out-group, particularly through the use of online games. Spent is an online, point-and-click game that places users in the role of the working poor. Spent was used to test the potential of serious or prosocial games to increase players’ identification with a group of people who are often on the fringes of social acceptance. Specifically, this research (a) developed a …