Social and Behavioral Sciences Commons^™

Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam

Social Space

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.