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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Communication Technology and New Media
Kansas State University Libraries
4.08 Social marketing, educational/public information campaigns
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Arguing For Argument’S Sake? Exploring Public Conversations Around Climate Change On Twitter, Kennedy Mayfield-Smith, Alexa Lamm, Fallys Masambuka-Kanchewa, Abigail Borron, Jessica Holt
Arguing For Argument’S Sake? Exploring Public Conversations Around Climate Change On Twitter, Kennedy Mayfield-Smith, Alexa Lamm, Fallys Masambuka-Kanchewa, Abigail Borron, Jessica Holt
Journal of Applied Communications
Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of …
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …