Social and Behavioral Sciences Commons^™

Network Engagement Behaviors Of Three Online Diet And Exercise Programs, Hillary Stark, Abdulrahman Habib, Duha Al Smadi

Proceedings from the Document Academy

Online diet and exercise programs offer individuals many benefits not previously afforded, such as convenience and an increased network of like-minded individuals who share relevant information, while at the same time providing different levels of anonymity and engagement. While studies conducted of users engaging in groups on the popular social media platforms of Facebook and Twitter, when dieting have produced notable results, including the most frequent content shared between users, research has not yet been published regarding this topic, in relation to the social media site Instagram. There is also a lack of literature regarding the most engaging type of …

Subjectivity Filtering: Finding Cognitive Authority In Online Social Media Opinion Posts, Laurie J. Bonnici

Proceedings from the Document Academy

The technological explosion of information ushered in by the Internet, and more so with online social media (OSM), has provided a forest of personal opinions from which hunters forage. Personal opinions abound in OSM, serving as secondhand knowledge sources that inform everyday decisions. This research proposes a new lens, Cognitive Authority Framework – Quality Information Source (CAF-QIS), to explore the nature, tone, intentions, and believability of OSM postings. The conceptual framework is informed by Wilson’s four dimensions of cognitive authority (CA) combined with the five traditional criteria used as a common (unnamed) model for the identification of information quality in …

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron

Doctoral Dissertations

Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …

Illusions Of A ‘Bond’: Tagging Cultural Products Across Online Platforms, Nadine Desrochers, Audrey Laplante, Anabel Quan-Haase, Kim Martin, Louise Spiteri

FIMS Publications

Structured Abstract

Purpose

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. This study explores social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

Design/methodology/approach

A layered and nested case study approach was used to analyze data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming, and its derivative products. The analysis of tagging practices in each of the …

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

He Used The Internet - I Used The Encyclopedia, Rebekah Mccloud

UCF Forum

I was talking recently with one of my students who will graduate in May. He told me about his first year in college and began his reminiscence with: “Back in the day…”

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Kevin Wang

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Kevin Wang

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Using Social Media For Evangelism, S. Joseph Kidder

Faculty Publications

No abstract provided.

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Mark A. Rademacher

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Mark A. Rademacher

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Wikia: Between Documentary Simulacra And Documented Fictions, Caroline Courbières, Sabine Roux

Proceedings from the Document Academy

Wikis are digital community spaces that have attracted high traffic but virtually no study as socio-communicational platforms. These platforms offer individuals the possibility of engaging in unique writing activities by defining a distinct material configuration and imposing a protocol of enunciation. Wikis are platforms developed through the contributions of anyone, and constitute collaborative encyclopedias dedicated to a cultural topic. This article more specifically examines the Harry Potter Wiki, which is devoted to the literary universe of J.K. Rowling. Our semio-communicational analysis concerns the structure, the authors and the contents of the French and Anglo-Saxon versions of this wiki. First we …

Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts

Media Studies Publications

The story of a rogue Canadian garbage barge attempting to offload illegal garbage in the Philippines opens this article on techno-trash, in order to underline both the relationships between countries of the Global North with countries of the Global South in matters of waste, as well as to reframe discussions of techno-trash as one fundamentally tied to material things. The definition of techno-trash is then expanded, to cover digital detritus created through an entirely digital set of practices I term “Commercial Content Moderation.” The attempt to offload mounds of e-waste and the similar ways in which a great deal of …

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Media Studies Publications

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

In/Visibility, Sarah T. Roberts

Media Studies Publications

In online life there is a normative supposition that the information- and image-rich environment of the web and other platforms should provide unfettered access to the circulation of all types of content. Less attention is paid to what is not seen, to the invisible—be it actual content that is rescinded, altered or removed, or the opaque decision-making processes that maintain its flow. In/visibility online is central to the intertwined functions/mechanisms of user experience and platform control, further operationalized under globalized, technologically driven capitalism. A digital labour phenomenon that is both responsible for it and relies upon it: is …

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase

FIMS Publications

No abstract provided.

The Impact Of Information Technology On Patient Engagement And Health Behavior Change: A Systematic Review Of The Literature, Suhila Sawesi, Mohamed Rashrash, Kanitha Phalakornkule, Janet S. Carpenter, Josette F. Jones

Pharmacy Faculty Articles and Research

Background: Advancements in information technology (IT) and its increasingly ubiquitous nature expand the ability to engage patients in the health care process and motivate health behavior change.

Objective: Our aim was to systematically review the (1) impact of IT platforms used to promote patients’ engagement and to effect change in health behaviors and health outcomes, (2) behavior theories or models applied as bases for developing these interventions and their impact on health outcomes, (3) different ways of measuring health outcomes, (4) usability, feasibility, and acceptability of these technologies among patients, and (5) challenges and research directions for implementing …

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem

Williams Honors College, Honors Research Projects

The purpose of this feature article is to identify the reasons why some social media users disclose their religious beliefs through sites such as Facebook and Twitter. According to the Pew Research Center, 20 percent of Americans share their faith online. After a series of in-depth interviews, I discovered that for some, religious-related posts serve as personal religious reminders. Others share their religious views on social media to feel a sense of community, or to eliminate stereotypes and ignorance surrounding their religion.

Why K-Pop Will Continue To Dominate Social Media: Jenkins' Convergence Culture In Action, Keidra Chaney, Raizel Liebler

Raizel Liebler