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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 7.07 Consumer/audience response and analysis (5)
- 4.13 Public opinion (3)
- 3.02 Image design (graphics, photography, Web, print) (2)
- 3.07 New media design (2)
- 4.02 Communications in industry (2)
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- 4.10 Message development/testing (2)
- 4.11 Issues management (2)
- Animation (2)
- Genetic modification (2)
- Science communication (2)
- 2.04 Nonformal/extension education and outreach (using technology) (1)
- 3.03 Video (1)
- 360-degree video (1)
- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (1)
- 4.03 Communications management (1)
- 4.05 Public relations (1)
- 4.06 Communication campaigns (1)
- 4.07 Marketing, advertising (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 4.12 Risk and crisis communication (1)
- 7.00 RESEARCH/MANUSCRIPT TYPE (1)
- 7.02 Empirical-analytic methods (1)
- 7.03 Communication theory, models (1)
- Attitude (1)
- Continuous response measurement (1)
- Crisis Communication (1)
- Cultured meat (1)
- Elaboration likelihood model (1)
- Electronic field trip (EFT) (1)
- Eye Tracking (1)
Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Journal of Applied Communications
A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and …
Do Touch That Dial: A Guide To Continuous Response Measurement In Agricultural Communications, Cara Lawson, Laura Fischer, Lauren Lagrande, Kelsi Opat
Do Touch That Dial: A Guide To Continuous Response Measurement In Agricultural Communications, Cara Lawson, Laura Fischer, Lauren Lagrande, Kelsi Opat
Journal of Applied Communications
As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response …
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Journal of Applied Communications
Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that …
Animating Science Communication: Measuring U.S. Consumers’ Recall About Genetic Modification With Animated Infographics, Jessica Holt, Alexa J. Lamm, Kristin Gibson, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Animating Science Communication: Measuring U.S. Consumers’ Recall About Genetic Modification With Animated Infographics, Jessica Holt, Alexa J. Lamm, Kristin Gibson, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Journal of Applied Communications
Genetic modification (GM) science is a complex and controversial topic that can instill uncertainty and fear into the minds of the individuals. While science research surrounding GM science in food has indicated no negative impact on the health of humans, consumer perception research has indicated a sense of skepticism and risk surrounding the issue. The Risk Information Seeking and Processing (RISP) model attempts to understand how individuals search for and process information about a subject with some associated level of risk. Infographics are a form of data visualization used to communicate complex ideas. Animation has been shown to garner greater …
Let’S Focus In: A Guide To Eye Tracking Technology In Agricultural Communications Research, Caitlin Anne Stanton, Laura Morgan Fischer
Let’S Focus In: A Guide To Eye Tracking Technology In Agricultural Communications Research, Caitlin Anne Stanton, Laura Morgan Fischer
Journal of Applied Communications
Communicating with the public about the agricultural industry often presents challenges in learning how to convey messages that are deemed as salient to various types of people. Media is understood through complex cognitive processes that result in varying attitudes throughout interaction with a stimulus, thus requiring methods that go beyond traditional self-report measures. The majority of agricultural communication research has encompassed quantitative and qualitative research, which often does not account for changes throughout media consumption. Eye tracking is an underutilized resource in agricultural communication that can be used to yield further insight into areas of interest that elicit visual attention …
Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Journal of Applied Communications
Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in …
Is It For Generation Me? A Qualitative Study Exploring Marketing And Selling Plants Online To Millennial-Aged Consumers, Lauri M. Baker, Kelsey M. Tully, Deanna R. Sumners, Ernest Francis Jones, Andrés E. León-Reyes, Cheryl Boyer, Hikaru H. Peterson
Is It For Generation Me? A Qualitative Study Exploring Marketing And Selling Plants Online To Millennial-Aged Consumers, Lauri M. Baker, Kelsey M. Tully, Deanna R. Sumners, Ernest Francis Jones, Andrés E. León-Reyes, Cheryl Boyer, Hikaru H. Peterson
Journal of Applied Communications
As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the …
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Journal of Applied Communications
Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …
“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck
“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck
Journal of Applied Communications
Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing …