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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
An Inside Look Into Event Planning, Anastasia Goebel
An Inside Look Into Event Planning, Anastasia Goebel
Undergraduate Honors Theses
This paper will summarize the planning process, methods, and results of a local Ellensburg, Washington event and student project, “Mickey’s Countdown to Christmas.” This event was a fundraiser taking place during the holiday season, where the goal was to raise money for the Ellensburg High School Band (EHS). The EHS Band takes a biannual educational trip to The Disneyland Resort, and as over 100 kids want to go in the year 2020, it has become an expensive endeavor. The hope for the fundraiser was to raise some extra money that could be deposited directly into student accounts, so that more …
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
Honors Projects
This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU. The implications for the field of dance and PR …
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
Honors Projects
This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU.The implications for the field of dance and PR are …
Communication Audit For Groundswell Startups, Abeer Janakat
Communication Audit For Groundswell Startups, Abeer Janakat
Theses and Dissertations
This design project provides Groundswell Startups with a set of suggestions for its communication strategies based on a communication audit. The suggestions are based on marketing and communication literature, as well as, research conducted with internal and external members of Groundswell’s community. Qualitative research methods like a social media content analysis along with a focus groups and interviews were utilized to conduct the audit. The social media content analysis explores analytics features provided by Groundswell’s different platforms: Facebook, Twitter, and LinkedIn. The intent behind the communication audit and following suggestions is to support Groundswell in shaping a go-to high tech …
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.