Social and Behavioral Sciences Commons^™

Using Multimedia To Help Agricultural Producers Communicate With Consumers About Gmos, Stacey F. Stearns, Jennifer E. Cushman, Joseph A. Bonelli, Bonnie E. Burr

The Journal of Extension

Genetically modified organisms (GMOs) and their uses are often misunderstood. Consumers are regularly unsure what GMOs are, or if they are safe for consumption and the environment. Contradictory and sometimes inaccurate information is available from numerous sources, and challenges consumers and others to separate the facts from sensationalized stories. Agricultural producers often communicate with consumers, neighbors, and members of the general public; however, they do not have information to share about GMOs. Multimedia resources can provide agricultural producers with science-based information to share with consumers. Agricultural communicators and Extension educators can create science-based multimedia resources to bridge the communication gap.

Piloting Participatory Arts-Based Methods For Exploring Indonesians’ Experiences In A U.S. Biotechnology Training Program, Jamie Loizzo, Richard E. Goodman, Mary Garbacz

Journal of Applied Communications

Science communication faculty and professionals often train scientists about conveying and delivering critical and sometimes controversial scientific information to public audiences. This qualitative case study was situated in a U.S.-based biotechnology training program funded by the United States Department of Agriculture for connecting Indonesian science fellows with university biotechnology scientists and science communication experts. The researchers piloted a participatory arts-based approach for instructing and researching Indonesian scientists’, professionals’, and educators’ learning and experiences in the program. Participatory and arts-based research has the potential to uncover and bring to light participants’ perceptions. Participants used iPad multimedia kits to demonstrate their learning …

Where Trying To Conceive Becomes A Community Effort: A Digital Ethnography Of Online Infertility Forums, Megan Burns

Sociology Honors Papers

Online forums for women using in vitro fertilization (IVF), or similar assisted reproductive technologies (ARTs), provide a useful setting to further evaluate and understand women’s expectations of motherhood, the relationship infertile women have with physicians and biomedicine, and their interactions on the forums. Some critics of ARTs consider them a tool of oppression in a pronatalist state. The pressure and desire to become a biological mother leads the women with access to these technologies to use them regardless. Through digital ethnographic research on four online ART forums, this research examines the intersection of altruism and self-interest in the ways forum-users …

An Examination Of Entrepreneurial Orientation In Dedicated Biotechnology Firms: Context Matters, Dorothy Mary Kirkman, Dt Ogilvie

Organization Management Journal

The goal of this article is to explore under what contexts do biotechnology firms exhibit an entrepreneurial orientation? To achieve this goal, we assess entrepreneurial orientation as a configuration and individual dimension across three contexts: organizational structure, location, and age. Analyses of survey data from U.S. biotechnology firms indicate that ownership structure was the only contextual factor to yield differences in biotechnology firms’ entrepreneurial orientation when assessed as a configuration. However, the analysis identified differences at the multidimensional level within all three contexts. Both theoretical and practical implications of our findings are provided.

Genetically Modified Food In The Us And The Uk: Proponents, Dissenters And Media Coverage, Tess Ann Doezema

Electronic Theses and Dissertations

This research is a qualitative study examining the communication surrounding the issue of genetically modified food in the UK and the UK from October, 2011 through September, 2012. Material from biotechnology industry organizations, industry-funded non-profits, groups campaigning against the continued use of the technology, and mainstream media coverage of the issue in both countries during this time was examined using thematic analysis. The issue is analyzed through the lenses of Herman and Chomsky's propaganda model, agenda building and framing theory. The research finds support for agenda building as well as a modernized understanding of the propaganda model, which the researcher …

Terms Of Perfection, Art Bochner

Art Bochner

In this essay, I attempt to think with the story Michael Hyde tells in Perfection: Coming to Terms with Being Human. Viewing the drive for perfection from the perspective of narrative, I focus on the question of how the language game of perfection might lead in the direction of other ways of understanding ourselves, our writing practices, and the unity of our lives. I question the appropriateness of conventions of rhetorical scholarship that inhibit communication scholars from enacting more personal expressions of rhetorical competence, which could give greater urgency to burning issues at the heart of what it can mean …

Strategic Ambiguity As A Discourse Practice: The Role Of Keywords In The Discourse On ‘Sustainable’ Biotechnology, S. R. Leitch, S. Davenport

Faculty of Commerce - Papers (Archive)

In this article we examined the ways in which strategic ambiguity (Eisenberg, 1984) in the use of keywords (Williams, 1976/1983) served an enabling function within a discourse marked by conflict and ideological divisions. Our analysis focused on the intertextual relationships between five documents intended by the Government to guide the development of biotechnology in New Zealand. Through our analysis we identified ‘sustainability’ as a keyword and three major roles for the deployment of the discourse strategy of strategic ambiguity in the use of this keyword. First, strategic ambiguity lent an internal and intertextual coherence to the texts (albeit superficial). Second, …

Explorations, Vol. 3, No. 1, Michael R. Gross, David K. Vaughan, Marisue Pickering, Richard A. Hale, James F. Philip, Richard Jagels, Detmar Schnitker

Explorations — A Journal of Research

Cover: Debouche, a thermo-formed acrylic sculpture, by Deborah de Moulpied, Associate Professor of Art at the University of Maine, (from the collection of Barbara Heldt and Gerald Smith, Oxford, England); photograph by Dale and Nedra Van Volkinburg.

Articles include:
"Biotechnology," by Michael R. Gross

"The Search for Tom Swift or Some Reflections on One of America's Best-Known Cultural Heroes," by David K. Vaughan

"ENDO-EXO 1 Sculpture in Motion"

"Communication is Not Just Saying Words; It is Creating True Understanding," by Marisue Pickering

"Maine Outreach: Teaching Success," by Richard A. Hale and James F. Philp

"Through Cloud and Fog, Hunting the …