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The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …