Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Inventing The ‘Authentic’ Self: American Television And Chinese Audiences In Global Beijing, Yang Gao
Inventing The ‘Authentic’ Self: American Television And Chinese Audiences In Global Beijing, Yang Gao
Research Collection School of Social Sciences
This article examines the ways educated urban Chinese youths engage American television fiction as part of their identity work. Drawing on theories of modern reflexive identity, and based on 29 interviews with US TV fans among university students in Beijing, I found these youths are drawn to this television primarily because they perceive the American way of life portrayed on it as more ‘authentic’. This perception of authenticity must be examined within the socio-cultural milieu these students inhabit. Specifically, torn between China’s ingrained collectivist culture and its recent neoliberal emphasis on the individual self, my respondents glean from US TV …
Comparative Empirical Analysis On Computer Software Piracy Behaviors Between China And The United States: An Exploratory Study, Xiang Fang, Sooun Lee
Comparative Empirical Analysis On Computer Software Piracy Behaviors Between China And The United States: An Exploratory Study, Xiang Fang, Sooun Lee
Journal of International Technology and Information Management
Using the data collected from several universities in China and the United States, which have drastically different piracy rates, economic development stages, income levels, and national cultures, this study aims to identify which demographic factors affect software piracy significantly. Totally, the dataset includes 600 valid responses. Multivariate data analysis, supported by Multivariate Analysis of Variance and Turkey’s test, reveals that among various factors, country difference and gender most significantly influence software piracy. In addition, this study offers recommendations on how to curb software piracy effectively.
Examining Stakeholder Relationships In Chinese Public Relations Practice: A Case Study Of Linkedin China And Its Sub-Brand Chitu, Yingying Li
Theses and Dissertations
This qualitative, single case study research analyzes the stakeholder relationship cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the extent to which the propositions of stakeholder theory and relationship management theory are applicable in a Chinese public relations context. Observations were made through analysis of documentation, interviews, direct observations and participant-observation. The results show that stakeholder theory and relationship management theory alone could not adequately explain the ways in which LinkedIn China and Chitu establish and maintain relationships with their stakeholders. This research discovered that additional theories are needed to explain LinkedIn China's success in …
Public Relations Practitioners’ Perceptions Of The Use Of Crisis Response Strategies In China, Yang Hu, Augustine Pang
Public Relations Practitioners’ Perceptions Of The Use Of Crisis Response Strategies In China, Yang Hu, Augustine Pang
Research Collection Lee Kong Chian School Of Business
This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political power, cultural backgrounds, media nature, public idiosyncrasies, and companies’ problematic status contributed to the use of indigenous strategies of “Barnacle”, “Third-party endorsement” and “Setting up new topics”.
Cui Jian: Extolling Idealism Yet Advocating For Freedom Through Rock Music In China, Zhaoxi Liu
Cui Jian: Extolling Idealism Yet Advocating For Freedom Through Rock Music In China, Zhaoxi Liu
Communication Faculty Research
Examining Cui Jian's songs as text, this study attempted to provide a reading of its political meaning that is different from many previous studies. Through a textual analysis of the revolutionary symbols in four of Cui's hits, this study found that the political meaning of Cui's songs is much more nuanced than a simple oppositional message, as he simultaneously endorses the Communist rule for its idealism and disavows it for its political suppression. Being China's first rocker, Cui Jian is politicized by the social discourse surrounding him as well as his own expressions, as he pursues his idealism and identity …
De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García
De-Westernizing Public Relations: A Comparative Analysis Of Culture And Economics Structure In China And Mexico, César García
All Faculty Scholarship for the College of Arts and Humanities
The main purpose of this article is to challenge the normative ideal of public relations, usually shaped by a Western perspective, highlighting there is a broad typology of non-Western PR models, which are the norm across the world. This article emphasizes how public relations principles of excellence are not only exceptionally met but also suggests that Western public relations can learn from the rest of the world about, for example, how personal relations can enrich the profession. Using a qualitative method, this paper compares two populated countries with large economies, China and Mexico. The main finding of the article is …