Social and Behavioral Sciences Commons^™

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …

After Privacy: The Rise Of Facebook, The Fall Of Wikileaks, And Singapore’S Personal Data Protection Act 2012, Simon Chesterman

Simon Chesterman

This article discusses the changing ways in which information is produced, stored, and shared — exemplified by the rise of social-networking sites like Facebook and controversies over the activities of WikiLeaks — and the implications for privacy and data protection. Legal protections of privacy have always been reactive, but the coherence of any legal regime has also been undermined by the lack of a strong theory of what privacy is. There is more promise in the narrower field of data protection. Singapore, which does not recognise a right to privacy, has positioned itself as an e-commerce hub but had no …

Nationalism On The Net: Exploring The Ideology Of India's Bharatiya Janata Party, Adrienne Lee Atterberry

Media Studies - Theses

India’s Bharatiya Janata Party (BJP) created the first political website in India during the year 1998 and continues to maintain an active online presence. The two most popular places for computer and Internet usage are college campuses and offices--places frequented by members of India’s growing middle class. As the BJP’s supporters have traditionally come from middle-class, upper-caste social backgrounds, this group has particular importance to the BJP’s political success, thus the BJP’s online publications may establish hegemony of the middle class and its ideals. For these reasons, studying the BJP’s online group-identity and political message has salience.

May 2004 to …

Web 2.0 And Libraries: All Staff Meeting, 12/11/2007, Maria Carpenter, Amanda Rust

Amanda Rust

No abstract provided.

Systemic Bias In Wikipedia : What It Looks Like, And How To Deal With It, Laura Quilter

Laura Quilter

No abstract provided.

Digital Rhetoric: Doing Things With Words Online, Lisa M. Russell

Lisa M Russell

It is through rhetorical principles applied to digital writing that online writers can be heard above the din confronting weary online browsers. The synergy between classical rhetoric and new media practices leads to persuasive and memorable digital writing. Despite the hurried clip and the complex nature of technology, grounding writing in firm rhetorical concepts can produce compelling online content. The purpose of this capstone project is to teach specific audiences how to do things with words online through a series of three modules whose unifying themes include the broad topics of targeting niche audiences, persuasive writing, and using the digital …

Walled Gardens: Privacy Within Public Leisure Space Online And Offline, Payal Arora

Payal Arora

Social network sites are the new urban parks where people congregate, socialize and exercise leisure. Its web architectures however are being walled in, dictated by market systems and State ideologies. These cyber-enclosures are justified along the lines of privacy that garners protection, efficiency and functionality. There is significant concern for the potential irrevocable loss of the ‘public’ and ‘open’ character intended of internet infrastructures, fearing the fostering of social segregation, homogenization and corporatization of leisure and a loss of civic sense. This paper addresses these concerns by looking at contemporary material architectures that are shaping public social and leisure space, …

Uprising: The Internet's Unintended Consequences, Marcus Breen

Marcus Breen

The Internet has transformed the social relations that were once managed by the powers that be. As a rapidly maturing communications technology, the Internet has brought people together even while it has reinforced privatism. The desktop computer, the laptop, the cellular and mobile phone, the Global Positoning System, the pilotless drone aircraft, video games and government documents courtesy of Wikileaks, all are connected on the network of networks. Together these converged elements of a global socio-technical system offer wonderful possibilities for human emancipation, even while those ideas collide with established ideas of civility and decency. Utilizing a transdisciplinary approach, Uprising …

Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter

Theses and Dissertations

This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for …

Blogging About Summer Reading, Janice Becker Place

Master's Theses, Dissertations, Graduate Research and Major Papers Overview

The purpose of this study was to investigate what happened when grade 11 high school honors students blogged about their summer reading under the monitoring of a teacher during vacation. I proposed that an educational blog might serve as an effective tool during summer vacation to help students retain skills or learning while at a physical distance from their school and teacher. In addition to the blog’s transcripts, a pre-project survey, post-project survey,and post-project interviews provided complementary data to inform my analysis. Qualitative analysis was applied to the blog discussion entries for evidence of peer learning, scaffolding, critical thinking, and …

Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff

Honors Theses

It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation …

The Search For Health Information On The Internet: Perceptions Of Patient Medical Communication Competence During The Medical Appointment, Kelli K. Owen

Theses and Dissertations - UTB/UTPA

The Internet is an influential contrivance that has the potential to improve healthcare information dispersion, healthcare delivery and patient outcomes. Specifically, patient preparation prior to the medical appointment, such as seeking information about his/ her health situation on the Internet, has been linked to competent medical communication behaviors. As such, the Internet can potentially be used to introduce educational health materials that will help the patient prepare for the medical appointment. But, it is important to first determine Internet usage rates among the study population and assess patient and physician perceptions of the degree to which access to health information …

Creating A Brand Experience Across Media Channels, Virginia Gibson Switzer

Masters Theses

This study examines how messages marketed through different media channels impact a consumer’s brand experience. The goal of this study was to explore the extent to which consumers experience brands through media channels. This study relies on four focus group sessions and a thematic content analysis to gather findings. It was discovered that consumers viewed customer service as the leading characteristic in brand loyalty.

Consumers were primarily impacted by brands through consumer reviews, reliable sources, convenience and special promotions. Participants chose reliable print mediums as a resource to research products. Online sources were the leading medium for reading consumer reviews …

Cyber-Systemic Themes In Mft Literature, Justin M. Smith, Katherine M. Hertlein, Markie L.C. Blumer, Harrison Allen

Graduate Research Symposium (GCUA) (2010 - 2017)

Abstract: In the fifteen years since the explosion of the Internet, using cyber technology for work & social functions has exponentially increased. Yet the questions around how to manage such changes remain elusive in family therapy literature. In this investigation, we conducted a content analysis to determine to what extent marriage & family therapy (MFT) journals have responded to the integration of the Internet in couple & family life. We found 79 of 13,274 articles across seventeen journals focused on the Internet in some capacity supporting the contention that cyber issues are largely ignored within the MFT field.

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

The Human Flesh Search Engine: Democracy, Censorship, And Political Participation In Twenty-First Century China, Vincent Capone

Graduate History Conference, UMass Boston

The Human Flesh Search Engine is a recent, unique phenomenon on the Chinese internet. Comprising of thousands of forum, micro-blog, and entertainment websites and mobilizing the overwhelming number of Chinese internet users, or netizens, the search engine is able to quickly find obscure information and identify seemingly anonymous internet personalities. These websites allow netizens to have their voices heard in an otherwise restrictive government, however these websites also become a hotbed for dissent, with web users highlighting stories and figures which they deem harmful to society. Through clever investigative work, netizens hunt down an individual's identity with the goal of …

The Argument Engine, Joseph Reagle

Joseph Reagle

No abstract provided.

Optimizing Social Media In Humanitarian Crisis Responses, Mark J. Mullaney

The Macalester Review

The social media boom has brought about a new age of communications and connectedness in our world. Just as the advent of televised news brought more attention to humanitarianism, social media has the capability to alter how humanitarian responses are viewed, coordinated, and executed. However, despite the vast potential of social media, humanitarian actors have been hesitant to fully incorporate it within their modus operandi. This essay explores the reasons for their skepticism and looks at cases where social media was put to good use during humanitarian crises. Using that information, we will argue that several measures can be …

Good Faith Collaboration: The Culture Of Wikipedia, Joseph Michael Reagle Jr.

Joseph Reagle

Wikipedia's style of collaborative production has been lauded, lambasted, and satirized. Despite unease over its implications for the character (and quality) of knowledge, Wikipedia has brought us closer than ever to a realization of the centuries-old pursuit of a universal encyclopedia. Good Faith Collaboration: The Culture of Wikipedia is a rich ethnographic portrayal of Wikipedia's historical roots, collaborative culture, and much debated legacy.

Networked, Collaborative, And Activist News Communities Online: A Case Study Of Reddit And Daily Kos, Michael Soha

Masters Theses 1911 - February 2014

Participatory democracy depends on formations of community and social relations, places and spaces for critical discourse, and the organizational and technical capacity for collective action. This study seeks to better understand how these processes are at work in the virtual realm, and more broadly examine the changing nature of political information and discourse in the online context. Toward this end, I examine two sites that embody different yet highly successful models of user participation, collective content production, and increasingly, political action: the political blogging community of Daily Kos and the social news site Reddit. This study is based on three …

Open Secret: Why The Supreme Court Has Nothing To Fear From The Internet, Keith J. Bybee

Institute for the Study of the Judiciary, Politics, and the Media at Syracuse University

The United States Supreme Court has an uneasy relationship with openness: it complies with some calls for transparency, drags its feet in response to others, and sometimes simply refuses to go along. I argue that the Court’s position is understandable given that the internet age of fluid information and openness has often been heralded in terms that are antithetical to the Court’s operations. Even so, I also argue the Court actually has little to fear from greater transparency. The understanding of the Court with the greatest delegitimizing potential is the understanding that the justices render decisions on the basis of …

The Effect Of Web Usability On Users’ Web Experience, Molly Herring

Honors Projects in Information Systems and Analytics

The ease with which a website visitor can find what they need is positively correlated with visitor satisfaction(Institute for Dynamic Educational Advancement, 2008). Web usability is a field that studies what factors affect the visitor’s ability to navigate through a website. Although there are publications outlining specific usability guidelines, many of them have little or no academic research to support the claim. HHS developed a list of 209 guidelines and rated each according to their strength of evidence (research-based support, 5 – high, 1 – low). Using heuristic evaluation and usability testing, this study provides additional research-based knowledge for those …

Literary Criticism In New Media: A Critical Analysis Of The Website Television Tropes And Idioms And The Place Of Literature In Digital Culture, Linda K. Börzsei

Linda Börzsei

The aim of this thesis is to present and critically assess the website Television Tropes and Idioms (commonly known as TV Tropes, located at www.tvtropes.org), and to describe how it might be inserted into the context of literary theory and criticism, as well as show how it displays the characteristic features of New Media and indicates a possible place for literature in digital culture. The website catalogues recurring patterns and conventions in literature and entertainment media. Included in its analysis is an examination of the term 'trope' and a demonstration of the website literary critical method with the help of …

Nostalgic Identities: A Study In The Interactive Process Of Mexican/ Mexican American Users In Facebook, Daniel Dominguez

Open Access Theses & Dissertations

Online social networking is a growing phenomenon. All over the globe people engage in disembodied interactions with one another taking for granted a compression of time and space. Most social analysis of online settings has been studied from a symbolic interactionist perspective in which the concept of multiple/pluralized identity helps explain how users identify themselves in disembodied contexts.

This paper intends to discover how the Mexican / Mexican American identity is presented, managed and produced by users in the Social Networking Site Facebook using the concept of nostalgia in how identity is presented in a disembodied context.

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …

Beyond "Real Life": Activism And Harassment In The Social Justice Blogosphere, Maryann Kozlowski

Master's Theses and Doctoral Dissertations

This thesis examines harassment that takes place online, specifically on websites that focus on issues of social justice from a feminist perspective. The content I examine is a form of activism in which writers and readers work together to form communities online. I also examine online protests as a form of activism. As a result of these Internet publications and protests, many writers face harassment and degradation as they attempt to express themselves in virtual spaces. This thesis grapples with the extent of the harassment and offers explanations as to why it takes place. I explore these topics from a …

Tweets And Votes: A Study Of The 2011 Singapore General Election, Marko M. Skoric, Nathaniel D. Poor, Palakorn Achananuparp, Ee Peng Lim, Jing Jiang

Research Collection School Of Computing and Information Systems

This study focuses on the uses of Twitter during the elections, examining whether the messages posted online are reflective of the climate of public opinion. Using Twitter data obtained during the official campaign period of the 2011 Singapore General Election, we test the predictive power of tweets in forecasting the election results. In line with some previous studies, we find that during the elections the Twitter sphere represents a rich source of data for gauging public opinion and that the frequency of tweets mentioning names of political parties, political candidates and contested constituencies could be used to make predictions about …