Social and Behavioral Sciences Commons^™

Addressing Better Health Communication For Young Married Couples In Egypt, Mayada Mostafa Wahsh

Archived Theses and Dissertations

No abstract provided.

The Contingency Theory Of Accommodation In Public Relations And Its Applicability To The Telecommunication Sector In Egypt, Rania H El Bakry

Archived Theses and Dissertations

Public relations continues to be one of the most difficult to define fields. Many strides have been made in the development of public relations theory in an effort to provide some guidelines for practitioners of the field. Among the field's most prominent theories is the two-way symmetrical communication model. The model was deemed the most ideal and normative theory for practicing public relations. The contingency theory of accommodation proposes an effective and ethical alternative to the two-way symmetrical model of communication.

The telecommunication sector in Egypt is among the country's most dynamic fields and boasts some of the most active …