Social and Behavioral Sciences Commons^™

The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg

University Honors Theses

The present research aims to explore whether marketing education creates a positive or negative reaction towards advocacy advertising in general. To test this, consumers with varying levels of marketing education were either interviewed or surveyed to gauge their level of persuasion knowledge, advertising appreciation, and overall reactions to advocacy advertising. Thus, a combination of qualitative (interviews) and quantitative (survey) methods were employed. Interview results suggested that those with greater marketing education held more favorable attitudes toward advocacy advertising, and survey results illustrated a strong correlation between those with more marketing education and one’s appreciation for advocacy advertising, which influenced positive …

An Examination Of Relocation Videos And Their Ability To Persuade Entrepreneurs, Julia N. Martin

Honors Theses

With the Information Age well underway, knowing the best way to reach an audience through digital mediums is more important than ever. Businesses and cities must learn these methods in order to recruit employees and convince people to relocate their companies to a specific city. Online videos are an effective way of attracting and persuading individuals. This study examines two different videos in order to see which of these videos would be more likely according to persuasive theories to change the opinions of individuals in their willingness to relocate. Through a stylistic analysis we find that the first of the …

A Study Of The Impact Of Involvement And Sequence In Narrative Persuasion, Rebekah M. Lane

Electronic Theses and Dissertations

The purpose of this research was to look more closely at the relationships between narrative and non-narrative persuasive messages, and to begin to determine how and why these message formats might work together. I situated this study within Rogers’ roadmap for future theoretical work on entertainment education (E-E), and specifically addressed Slater and Rouner’s call for more research on the impact of epilogues in E-E. Synthesizing components of the elaboration likelihood model with recent theorizing regarding persuasion through narrative, I made predictions regarding the effect of transportation and character identification on perceived salience, attitudes, behavioral intention, and behavior in narrative, …

The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case

Theses Digitization Project

As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.

Dairy Calcium Advertising Awareness, Attitudes, And Behavior: A Survey Of 13-17 Year Old Females, Michele Cooper

Retrospective Theses and Dissertations

No abstract provided.

The Presentation Of A Method For Measuring Dissonance As An Emotion Leading To Attitudinal Change, Deanna Routh

Retrospective Theses and Dissertations

No abstract provided.

Nonfluencies And Distraction Theory: A Proattitudinal Approach, Dwight L. Bledsoe

Retrospective Theses and Dissertations

No abstract provided.

The Effects Of Two Levels Of Fear Appeal On Attitude When Consequences Are Aimed At The Listener Or His Family, Irma Matrai

Retrospective Theses and Dissertations

No abstract provided.

The Effects Of Threat To One's Belief On Stimulus Of Belief Supporting Arguments, Peter A. Jeye

Retrospective Theses and Dissertations

The process of persuasion has been written about and studied in abundance since the times of Plato and Aristotle. However, comparatively little research has been done on resistance to persuasion. In fact, to this day, only two series of systematic studies on resistance to persuasion have been reported. The present study will be a logical extension of that research.

Early efforts to study resistance to persuasion focused on the effects of one-sided and two-sided communications. One-sided communications present arguments for a given point of view, without any mention of arguments for the opposing point of view or attempted refutation of …

The Effects Of Garment Color Upon Audience's Perception Of Source Credibility, Linda Weckerly

Retrospective Theses and Dissertations

No abstract provided.

The Effects Of Temporal Delay Upon Denial As A Means Of Restoring Beliefs Following Succesful Persuasion, Ginny G. Beaubien

Retrospective Theses and Dissertations

Students in basic speech courses served as subjects in a study designed to test the efficacy of denial as a restorative agent after subjects' exposure to a belief-lowering attack. Denial was operationalized in two ways: (a) as a simple statement whereby the ostensible source of the attack message denied any connection with the attack, and (b) as a denial plus counter-assertion where the source additionally asserted an opinion directly contrary to that expressed i the attack. Denial treatments were administered either immediately, two days, or seven days after subjects' receipt of the attack message. While the immediate simple denial treatment …

Distraction And Dissonance: A Model Of The Persuasive Process, Davis Albert Foulger

Retrospective Theses and Dissertations

After exploring the successes, failures, and conflicting explanations for results in two communications research traditions, distraction and counter-attitudinal advocacy, an attempt was made to explain these results in terms of a more comprehensive theory. Distractions were organized into classes defined by their strength and relevance to the message, demonstrating how these and other factors affected the persuasiveness of a message. On the basis of this theory an untested class of distractions, cognitive distractions, were hypothesized. This class of distraction, related to cognitive dissonance, was then used to integrate the conflicting research in counter-attitudinal advocacy. On the basis of this theory, …

Dogmatism, Persuasion, And Intolerance Of Ambiguity: An Analysis Of Response Bias, Martha Swann Mozak

Retrospective Theses and Dissertations

No abstract provided.

The Relative Efficacy Of High And Low Credible Sources In Immunizing Refutational-Same And Supportive Defenses Against Belief-Reducing Counterarguments, William Gene Matthews

Retrospective Theses and Dissertations

No abstract provided.