Social and Behavioral Sciences Commons^™

Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman

Dissertations and Theses

Most people are familiar with the concept of Facebook video ads. Facebook offers enormous features to place in-feed video ads to promote products. An online survey was conducted at the University of South Dakota in Vermillion, South Dakota. The survey looked for user motivations for viewing Facebook video ads. The conceptual framework for this study was chosen as the Uses and Gratifications Theory. Drawing on the UGT, the study uses a previously established and supported scale used in previous uses and gratification studies to measure the correlation among results. All the participants in this study were university students. The study …

Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens

Graduate Theses, Dissertations, and Problem Reports

Many studies have highlighted how social comparison can influence self-efficacy for exercise, body dissatisfaction, and motivation to exercise, especially on social media; in addition, several studies have supported how attitude toward exercise and confidence toward exercise correlate with one another. However, these dependent variables have not been examined in the context of Generation Z men in Appalachia. Despite the lack of literature on this demographic, it is important to study Generation Z Appalachian men because of the frequent health problems this demographic faces, such as obesity. Therefore, this pretest-posttest between-subjects lab experiment investigated how an athletic influencer on social media …

What Is Your Why? A Qualitative Study About Motivational Differences Of Latinos/Hispanics And African American/Black In A Computerized Cognitive Training Program To Prevent Alzheimer’S Disease, Lizbeth C. Vera Murillo

UNF Graduate Theses and Dissertations

Recruitment of diverse populations is a major barrier in advancing clinical research (Areán & Gallagher-Thompson, 1993; Areán & Alvidrez, 2003). The need to increase racial diversity is imperative due to the substantial growth of historically marginalized racial communities in the United States (Weinstein et al., 2017). Despite researchers’ efforts to increase racial/ethnic representation in clinical trials, there is still a lack of understanding of the best practices to recruit racial/ethnic minorities in clinical trials. The current study explores the qualitative motivations of why research participants (aged 65+ years old) volunteered for an Alzheimer’s Disease (AD) prevention clinical trial. Racial/ethnic differences …

Affinity-Seeking: Student Desirability And Motivation In The Classroom, Taylor D. Corlee

MSU Graduate Theses

Affinity-seeking research once provided teachers with effective strategies to create an overall better classroom environment. Over the last twenty years there has been no continuation of this research and the effectiveness of these strategies seemed to be agreed upon. The purpose of this study is to bring affinity-seeking research back into the modern era and see how motivation is affected for both in-person and online classes. This study is a contribution that adds to these strategies for effectiveness in both in-person and online classrooms.

The Recognition Preferences Of Ontario County 4-H Volunteers, Sarah Bagley

Graduate Theses and Dissertations

The 4-H program relies on volunteers to deliver quality youth programing to the local community. Therefore, volunteer management is an important job of a 4-H educator. The Ontario County 4-H program utilizes 94 volunteers who serve a variety of roles within the program, and the retention of these volunteers is important to the program’s continued success. Older volunteer studies have found that volunteer recognition is an important aspect of volunteer satisfaction and retention. Therefore, this study aimed to describe the characteristics of current Ontario county 4-H volunteers, understand the underlying motivations and recognition preferences of these volunteers, determine if correlations …

How Do Social Comparison And Self-Efficacy Influence Diabetic Patients’ Motivation Toward A Nutrition Regimen?, Youngjee Ko

Theses and Dissertations

Social comparisons are useful for patients with chronic illness giving them a reliable information about others dealing with same illness. Patients with chronic illness may benefit from social comparisons. Learning about how others with the same disease manage self-care behavior can lessen uncertainty and anxiety about their health. Effects of social comparisons are subject to contexts. However, social comparison is relatively less understood in the context of diabetes patients. Considering the importance of nutrition regimen as a prime concern for diabetes patients, the current study examined how social comparisons along with self-efficacy influence motivation toward nutrition regimen. Results indicated that …

Exploring Motivations For Intercollegiate Debate Participation, Joe Hamaker

MSU Graduate Theses

This study seeks to use qualitative interviewing and grounded theory analytical methods to explore motivations for intercollegiate debate participation, as well as to update and expand existing research on the subject. This study found that students participate for a variety of reasons including an affinity for competition, enjoyment of the process of debate, the acquisition of skills and perspectives, and finding a sense of community within both their debate squads and the broader debate community. Further, this study found that students remain motivated to participate in debate despite competing demands on their time by strategizing completion of coursework, satisfying social …

Online Mmorpg Games In China: Player Motivations And The Mediating Role Of Flow, Jiaxin Liu

USF Tampa Graduate Theses and Dissertations

Massively Multiplayer Online Role-Playing Games (MMORPGs) are gaining popularity and are being used widely in China. The aim of this study is to explore the relationship between the motivation and the experience of MMORPG players, and the effects of playing MMORPG through an extensive online survey of more than 300 Chinese participants (n = 305). Specifically, the findings support the complex relationship between variables, including the direct effects on motivation and flow, on the time the players invest in MMORPG games, and the mediated effects on motivations through flow. In addition to the importance of direct and indirect effects on …

Obtaining And Retaining Engagement In Nonprofit Organizations, Sierra Price

Masters Theses

This project is a guide for directors to strategically communicate and display behavior that will influence volunteers to be engaged nonprofit settings. Engagement and motivation is influenced by communicative patterns from directors. Volunteer engagement can result to acceptance of leadership styles, clear understanding of vision, and building trust. Directors should minimize disengagement by fostering behavior that is correlated to working with volunteers in a partnership.

Instructor Caring: Using Self-Determination Theory To Understand Perceptions, Measurement, And Impact Of Instructor Caring On Motivation And Learning In Online Contexts, Amanda J. Lawrence

Theses and Dissertations--Communication

At least one third of college students enrolled in a given year take at least one course that is 80%+ online delivery (Allen & Seaman, 2015). This number has increased from 10% of students just within the last decade. Given this increase, the need for instructional communication research in this context has also grown.

One construct that has had little attention in online settings is that of perceived instructor caring. Caring instructors are perceived as concerned, sensitive, not self-centered, and having students’ best interests at heart (McCroskey & Teven, 1999). Caring has the potential to impact various aspects of student …

Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata

Electronic Theses and Dissertations

This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …

Livestrong Or Lie Hard: A Pentadic Analysis Of Deception And Reputation Management In 'The Armstrong Lie', Harper D. Anderson

Theses and Dissertations

Kenneth Burke's pentadic analysis has been a staple within the context of rhetorical criticism since the early days of critical communication studies. Throughout the years it has evolved from a heavy text criticism to application to film and documentary. The Armstrong Lie is another documentary that highlights the controversial actions of former seven-time Tour de France champion, Lance Armstrong. This film provides an opportunity in which the pentadic analysis can be applied in order to really dissect the message that is being told. Through application of the pentadic analysis to The Armstrong Lie it is possible to identify the true …

Mindset, Academic Motivation, And Academic Self-Efficacy As Correlates Of Academic Achievement Among Undergraduate Students In Communication Sciences And Disorders Programs, Heather Loraine Ferguson

Dissertations

Problem

Higher education serves many stakeholders including students, parents, faculty, staff, university administrators, and other contributors. Those stakeholders are all linked with one purpose: the success of the student. That success or failure is most commonly measured by achievement through grade point average (GPA). The academic demands within the college/university setting is high. Limited academic achievement can result in academic failure, being placed on academic probation, even losing scholarships and grants. Students enter college, progress through college, and often graduate without having a real understanding for what it truly takes to be academically successful and what factors may contribute to …

Exploring The Relationship Between Immediacy Behaviors And Student Motivation In Engineering Classrooms: Immediacy As A Cause Of Motivation, Andrea N. Barahona Guerrero

Electronic Theses and Dissertations

Instructor immediacy is an essential characteristic of effective instructors. Although instructional communication has done extensive research on the impact of immediacy behaviors on students, there is little available research observing immediacy behaviors as predictors of motivation on engineering students. As a result, this study examined the impact of engineering instructors’ use of immediacy behaviors on engineering students’ motivation. The results indicated that verbal immediacy predicted engineering student motivation. The thematic analysis revealed that when students perceived their instructors as helpful, students’ motivation to learn and ask more questions increased. The thematic analysis also observed that when instructors seemed unapproachable, students …

Family Communication Motivating Athletics Over Generations: A Mixed Method Expansion Of Self-Determination Theory, Elizabeth Hanson Smith

Dissertations

Mixed methods were utilized to test the communication within a model of self-determination (Deci & Ryan, 1985) in a multi-generational sports framework in order to argue for an update to self-determination theory (SDT) that includes a communication element. Fourteen qualitative research questions were posed to examine how communication functioned to move tennis players, golfers, and runners from the initial family influence in participating, to integrating family values to the extent that participants modeled athletic values to offspring and community members. Three hypotheses correlating the variables of self-efficacy, autonomy-controlling and autonomy-supportive family communication supported the argument that communication functioned to develop …

Sports Content Viewership Motivations Across Digital Devices, Mark Henry

Walden Dissertations and Doctoral Studies

U.S. advertisers spent over $2 billion on sporting events in 2014 directing advertisements towards consumers through digital devices used such as televisions, computers, smartphones, and tablets. The purpose of this cross-sectional study was to identify motivation factors that predict the intention to view sports content on digital devices. Knowing such factors is important for advertisers to prioritize distribution channels. Uses and gratification theory formed the theoretical framework for the study. The methodology adapted a survey that encapsulated 9 motives. The research questions examined what motives influenced sports viewership, what motives predicted the intention to view specific sports content, and the …

Causes Of Turnover And Employee Satisfaction: A Case Study Of Otterbein University Telefund, Brandy L. Stiverson

Undergraduate Honors Thesis Projects

Organizational communication professionals seek to improve the overall communication needs of organizations and the social interaction processes that occur within. A special focus is given to those communication processes that are aimed at improving relationships between subordinates and employees. Supervisors aim to improve the organizational life for their employees so that they have a happy, effective, and productive run in the organization. However, employees can sometimes feel dissatisfied with their jobs and factors pertaining to their life in and out of the organization. Through examining a call center on a university campus, a greater understanding of employee satisfaction, motivation, and …

Relax And Log On Facebook: Examining Students’ Use Of Facebook To Relieve Academic Stress Through Perceived Social Support, Tamika Tompoulidis

Theses and Dissertations--Communication

College students often times experience academic stress, whether it is due to homework, exams, GPA requirement, or even adapting to the college environment. Social support has been known to reduce stress levels and affect psychological well-being. Social support can also be prevalent on social media sites, such as Facebook. Facebook users can communicate with friends near and far and find the needed support during times of stress. While college students are active Facebook users, little research has examined whether Facebook affects academic stress levels. This study examined if college students use Facebook to gain social support for stress above and …

Microbloggers’ Motivations In Participatory Journalism: A Cross-Cultural Study Of America And China, Jue Rui

Doctoral Dissertations

This phenomenological study focuses on the motivations of participatory journalists contributing on microblogs such as Twitter and Weibo. Although online user behavior and motivations have been studied before, few studies have examined motivations of participatory journalists from their own perspective. Moreover, this study is one of the few to explore participatory journalists across different cultures (U.S. and China). The author conducted a total of 13 in-depth interviews with participatory journalists on microblogs from both countries and used a qualitative analysis method to identify the themes and patterns that emerged. Motivations such as earning respect, technology early adoption, self-expression, relationship building, …

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

USF Tampa Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the overwhelming importance …

Knowledge, Involvement And Emergency Preparedness, Season Groves

USF Tampa Graduate Theses and Dissertations

This research formed a descriptive frame of the current levels of emergency preparedness and applied Hallahan's Issues Processes Model to examine the relationship between knowledge, involvement, and emergency preparedness among the participants. The variables were measured in the context of self-perception. The research method involved a survey of students who are just becoming responsible for their personal emergency preparedness. The results suggest that students lack overall emergency preparedness measures and show that self-perceived knowledge is positively related to self-perceived emergency preparedness. Yet, higher self-perceived knowledge is negatively related to actual emergency preparedness actions. Thus, the more knowledgeable the participants believed …

Exploring Motivation Through Athlete Communication, Tye G. Davis

University of the Pacific Theses and Dissertations

The current study examined the communication ecology of athlete motivation. Furthermore, gender differences in communication ecologies were evaluated, as were variations in communication tendencies for highly and lowly motivated athletes. Findings suggest that teammates and parents are strong motivators for athletes. Mass media were associated with athlete motivation while social media were not. Gender differences were found with males reporting being more motivated by mass media than females, while females were more strongly motivated by their parents and friends. There were significant differences found in the communication ecologies of highly motivated athletes compared to less motivated athletes. Athletes who were …

Students’ Writing Self-Efficacy, Motivation, And Experience: Predictors In Journalism Education, Matthew Bryan Broaddus

Doctoral Dissertations

The field of journalism has gone through several years of turmoil as new technology, platforms, and economic hardships have swept away traditional journalistic practices and models. Print media continues to hemorrhage jobs and money while media outlets adjust to technology-enhanced reporting. College journalism majors often face changing curriculum and graduate feeling unprepared to be competitive in the journalistic job market. While many things have changed in the field, one pillar of journalism that has not changed is the need for journalists to possess an excellent writing ability, supplemented with the ability to think analytically. The connection between students’ ability to …

Keeping Church Goers Motivated: Church Worship Communication Study, Anne Trelstad

Electronic Theses and Dissertations

At a time when mainline Protestant churches in America are concerned with stagnant or declining worship attendance (Duin, 2008) a better understanding of worshippers' motivations could help church leaders plan and create positive worship experiences (Katt & Trelstad, 2009). This study extends the scope of the previous research of Katt and Trelstad by employing a larger sample of purposively selected churches. It attempts to more clearly answer the following question more clearly: What types of incidents serve as motivator and de-motivator factors in the church worship service setting? A sample of 105 church members from thirty-eight churches participated in a …

Improving Flavor Of Slo: Volunteer Engagement, Motivation, And Goal Setting In Event Planning, Kendall Ann Young

Communication Studies

No abstract provided.

Faking Altruism: The True Nature Of Giving, Kristina L. Barker

Communication Studies

I want to see if students are capable of donating to charities. I have picked the American Red Cross to donate to and in support of helping the disaster in Japan. This is a huge effort publicly and students have seen the destruction on a daily basis. I want to see how much students are willing to donate and if different selling strategies make a difference on donations. I will be promoting sunglasses as a gift incentive for donations, with each pair raising $3.60 towards relief efforts. I will be selling the incentives in-group settings and to individual students on …

Learning Languages Through The Media: Toward An Understanding Of The Mediated Language Acquisition Process And The Motivation Cycle Of Mediated Language Acquisition, Kenneth F. Trent

Theses and Dissertations

Utilizing in-depth interviews and constant comparative analysis through a qualitative approach, this research study examined the development of second language acquisition of US immigrants via the mass media as a part of the acculturation process. Nine international students (or international spouses of students) of a major midwestern university participated in 25-60 minute interviews. Based on participant responses, the author formulated the mediated language acquisition process, or the process by which the participants acquired English as an additional language with the help of the mass media. Additionally, motivation was found to be the primary indicator of the rate of language acquisition. …

Attraction And Motivation Of Millennial Generation Volunteers By Nonprofit Organizations, Yuliya Shkuro

All Graduate Theses, Dissertations, and Other Capstone Projects

Attracting and motivating volunteers, especially younger generation volunteers, is a critical but not easy task for leaders in nonprofit sector. This paper examines what factors have been found to motivate Generation Y to volunteer in nonprofit organizations. Furthermore, the paper focuses on examining literature pertaining to help nonprofit organizations gain information about attraction and retention of younger volunteers. The trends learned from literature review have shown that Millennial volunteers are most likely to volunteer when they want to self-improve (professionally, academically), learn new skills, help disadvantaged, develop identity through association with nonprofit organization, socialize, meet new friends, and establish social …

Deliberate Practice In Professional Speaking Expertise, Helen Lie

Doctoral Dissertations

The purpose of this study was to explore expertise development in professional speaking from the perspective of deliberate practice. A convenience sample of 10 elite and 12 experienced professional members of the National Speakers Association participated in 30-60 minute phone interviews in which they described behaviors and activities that contributed to their skill development in speaking and what factors motivated them to pursue excellence in their craft. The group of elite subjects averaged 62.9 years of age (SD = 8.03) and 34.9 years (SD = 7.78) of professional speaking experience. The experienced group had an average age of 53.3 years …

When The Saints Go Marching In: An Ethnography Of Volunteer Tourism In Post-Hurricane Katrina New Orleans, Jennifer Lea Erdely

LSU Doctoral Dissertations

This original study examines a new phenomenon in New Orleans tourism. Since Hurricane Katrina hit in late August 2005, droves of individuals and groups have come to New Orleans to help rebuild the city. Through conducting fifty interviews with these individuals from 2008-2009, the author traces the steps of volunteer tourists in post-Hurricane Katrina New Orleans. This study investigates the experiences of volunteer tourists. Additionally, the author immersed herself with volunteer tourism groups to experience volunteering and the groups herself. Through careful inspection of original interviews with volunteer tourists, the author discovers how the volunteer tourists contribute to the city …