Social and Behavioral Sciences Commons^™

Redneckaissance: Honey Boo Boo, Tumblr, And The Stereotype Of Poor White Trash, Ashley F. Miller

Theses and Dissertations

Tumblr is an understudied social media site with a young, progressive, and queer user base of content creators. This study examines Tumblr posts about Here Comes Honey Boo Boo to understand the nature of Tumblr and the way a convergent culture that includes non-viewers negotiates a television show dependent on stereotypes. Discourses around authenticity, LGBTQ issues, and body acceptance resist the negative white trash connotations of the show, but this resistance is embedded in stereotypes around race, class, gender, sexuality, and geography. The result is a continuum in which users negotiate what the show means in how they use that …

A Page Of Her Own: How Women Navigate The Public And Private Facets Of Blogging, Emily Marie Flinders

Theses and Dissertations

This paper explores the complexity of the texts women create through blogging and their inherent value. I seek to explore how the mothers who blog are constructing online identities for their family units and family members in this space and how those constructions affect and inform the mothers' construction of their personal identities online. I analyze how perceptions of gender norms and practices of gender performance may affect and inform the identities thus constructed, and further complicate the liminal nature of blogging spaces. I begin with the sociological framework of Erving Goffman, which is commonly used to deconstruct identity performance …

The Cultivation Of Eating Disorders Through Instagram, Kendall O'Brien

USF Tampa Graduate Theses and Dissertations

A profusion of research has been dedicated to the effects of new media on body image. In an attempt to explain the inflation of eating disorders, several researchers have turned to the cultivation theory, postulating that increased interaction with these medias will lead to internalizations of the messages they disseminate. The over presence of extremely thin models and actresses can create a new reality for media users, who begin to equate thinness with beauty, power, femininity and happiness. While an abundance of research has delved into the impact of this thin ideal through television and magazines, the Internet as a …

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

Testing The Pub Principle: A Look At Push And Pull Communication On Facebook, Tyler Grant Page

Theses and Dissertations

This research tests the value of push and pull communication on Facebook in the first effort to test the validity of the Pub Principle and Social Intrusion Theory. This theory explains how audiences engage in a tug-of-war with commercial forces during mass communication and that commercial messaging is ultimately dependent upon the acceptance or rejection of its intended audience. The pub principle explains that social media is unlike traditional mass media and that the rules commercial forces must play by are different than for other mass media. Using a mixed-method approach, this research confirms the validity of this principle and …

#Doineedsocialmedia: Social Media In Local Political Elections, Brittany K. Karzen

Theses and Dissertations

More research is needed to be able to fully understand the role that social media plays in elections, specifically in local elections. Candidates need to understand how it works and how they can effectively use this new communication medium. By exploring Diffusion of Innovation Theory, Social Information Processing Theory, and the Two-Way Symmetrical Model of communications this study sought to answer one overarching question: how should a candidate employ social media in a local election? This qualitative, single case study explores the 2014 recall and general election in Yorba Linda, California. Councilman Tom Lindsey and candidate Matt Palmer are the …

"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose

Senior Honors Projects, 2010-2019

As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …

Facing Technology : Creative Solutions To Real-World Problems., Taylor Juanita Beisler

College of Arts & Sciences Senior Honors Theses

We are shaped by technology. This simple idea has become more familiar to social scientists, technical engineers, and some tech users. The first section of this thesis finds unfavorable consequences of constant social media usage, such as unawareness, behavioral and cogitative modifications, and disconnection as societal ills. The second part of this thesis explains how these social side effects can be best ameliorated by “serious” designers, or those whose work is conceptual with real world applications (McLuhan, 8). The final section proposes a creative expression as it relates to bringing awareness to the social side effects of tech usage, linking …

Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang

Electronic Theses and Dissertations

In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …

External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy

Dissertations

The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …

Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash

Theses and Dissertations

This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …

Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal

Electronic Thesis and Dissertation Repository

While the 2011 Egyptian Uprising renewed attention to revolutionary news platforms such as Al-Jazeera and Facebook, citizens continued to be understudied as active consumers of information. Yet citizens’ perceptions of their informational milieu and how they responded in consuming, processing, and interpreting facts offer crucial insight into the turbulent transition that followed the initial uprising. This study analyzes Egyptian citizens’ accounts of their information environment and practices amid socio-political change. Semi-structured interviews were conducted with 31 politically-engaged citizens from various political and professional backgrounds. Participants were asked to discuss the state of public discourse, the institutions responsible for the circulation …

Logged In And Engaged: Examining How Social Media Can Develop, Maintain, And Increase College Student Engagement, Matthew Moquin

Higher Education Student Work

The purpose of this study was to examine how student affairs professionals, primarily those working in student involvement, utilized various social media technologies to increase their engagement with undergraduate college students. This study utilized Astin’s (1984) theory of student involvement, as well as a collection of literature surrounding the impact of social media on college students and their engagement in order to understand the influence social media can have when engaging with students. Since there is a limited amount of literature and research surrounding the subject of social media and its role in student engagement, a study was done that …

Speaking Their Language: Textisms In Today's Communication, Adam Lloyd Drum

USF Tampa Graduate Theses and Dissertations

This study is an exploratory look into the use of text-based slang, or textisms, in modern communication. People use textisms in multiple media of communication, whether it is in text messages, emails, and various types of social media. This study asked a focus group about their uses and gratifications from textisms. The focus group delved into their appreciations as both users and receivers. Participants reflected on their personal experience and preferences with textisms for their personal communications as well as their opinion for various types of businesses using them in their larger message design efforts.

The participants were comprised of …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

New Mothers And Social Media: The Effects Of Social Media Consumption And Production On Social Support And Parental Stress, Rachel Clawson Nielsen

Theses and Dissertations

The restructuring of roles, responsibilities, and relationships that occurs during the transition to parenthood brings both rewards and challenges to first-time mothers (Bartholomew, Schoppe-Sullivan, Glassman, Dush, & Sullivan, 2012; Horowitz & Damato, 1999) and is often characterized as a time of parental stress (Crnic & Low, 2002; Deater-Deckard, 1998; Leigh & Milgrom, 2008). To effectively manage this stress, first-time mothers must feel a sense of social support (Crnic, Greenberg, Ragozin, Robinson, & Basham, 1983; Cutrona, 1984; Gao, Chan, & Mao, 2009; McDaniel, Coyne, Holmes, 2012; Nakagawa, Teti, & Lamb, 1992). In today's technology-driven era, this essential sense of support may …

The Use Of Social Media Within Organizations To Foster Connections, Collaboration, And Knowledge Sharing Among Geographically Dispersed Teams, Carmen Ramson-Herzing

College of Communication Master of Arts Theses

The study explores how internal social media platforms can help geographically dispersed colleagues become more connected, more collaborative, and more willing to share information. The study findings are based on the analysis of three social media/social networking community “teamsites” available online to three different groups within a global law firm: a Real Estate practice, a women’s affinity group, and a marketing department, in addition to interviews with six participants of such teamsites. Following an interpretive paradigm defined by Sarah Tracy (2013), this study considers Electronic Propinquity Theory, Media Richness Theory, and Social Information Processing Theory by evaluating social media as …

Tweeting Away Our Blues: An Interpretative Phenomenological Approach To Exploring Black Women's Use Of Social Media To Combat Misogynoir, Kelly Macias

Department of Conflict Resolution Studies Theses and Dissertations

In the age of social media, many Black women use online platforms and social networks as a means of connecting with other Black women and to share their experiences of social oppression and misogynoir, anti-Black misogyny. Examining the ways that Black women use technology as a tool to actively wage resistance to racial, gender and class oppression is critical for understanding their role in the human struggle for greater peace, beauty, freedom and justice. This study explored the experiences of 12 Black women in the United States and Britain who use social media for storytelling and testimony about their lives …

The 21st Century Activist's Dilemma: Social Media's Impact On The Occupy And Tea Party Movements, Alexander Elliott Carter-Parks

Senior Projects Spring 2015

This paper examines the influence of social media on political participation in American social movements, focusing on the cases of the Occupy and Tea Party movements during their heyday in the period from 2009 to 2012 as a framework for analysis. Users of these social networks have access to instantaneous information dissemination, broad new political networks, and a wealth of radical thought; but also can be diverted from real-world participation by the appeal of low-cost online activism. Using a foundation of strong-tie/weak-tie activism theory, demographics surveys, and media coverage this paper argues that social media has reshaped the process by …

College Students’ Use Of Social Media To Communicate About Alcohol And Drinking Behaviors, Jenna E. Reno

Theses and Dissertations--Communication

Social networking sites (SNSs) are an increasingly popular channel for communication among college students. Often students disclose more freely via social networking sites than they would in other situations. These disclosures commonly include information about engaging in risky health behaviors (e.g., binge drinking). Study 1 examined students’ impression management goals and self-presentation tactics specifically related to self-disclosures of drinking behavior on SNSs. Findings suggest that students use differing self-presentation tactics across various SNSs in order to achieve their impression management goals and to avoid consequences associated with disclosing about risky health behaviors to certain audiences. Study 2 sought to develop …

Perceptions Of Social Bonds, Social Engagement And Social Capital By Social Network Site Users, Alisha Beckrow

Wayne State University Dissertations

ABSTRACT

PERCEPTIONS OF SOCIAL BONDS, SOCIAL ENGAGEMENT AND SOCIAL CAPITAL BY SOCIAL NETWORK SITE USERS

by

ALISHA M. BECKROW

May 2015

Advisor: Dr. Matthew W. Seeger

Major: Communications

Degree: Doctor of Philosophy

In this study we investigated the perceptions of social bonds, social engagement and social capital by users of the social network site Facebook. A survey questionnaire was distributed to three similar young professional organizations in the Midwest United States. The participants were asked about their use of Facebook as members of the organization. The results indicated that social network sites can be used to compliment other forms of …

All The Science That Is Fit To Blog: An Analysis Of Science Blogging Practices, Paige Brown Jarreau

LSU Doctoral Dissertations

This dissertation examines science blogging practices, including motivations, routines and content decision rules, across a wide range of science bloggers. Previous research has largely failed to investigate science blogging practices from science bloggers’ perspective or to establish a sociological framework for understanding how science bloggers decide what to blog about. I address this gap in previous research by conducting qualitative in-depth interviews with 50 science bloggers and an extensive survey of blogging motivations, approaches, content decisions rules, values and editorial constraints for over 600 active science bloggers. Results reveal that science blog content is shaped heavily by not only individual …

Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell

Williams Honors College, Honors Research Projects

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …