Social and Behavioral Sciences Commons^™

Cigarette Smoking And Its Effect Upon Perceptions Of Source Credibility, Cari L. Tokheim

Student Work

This thesis examined the effect of cigarette smoking on perceptions of source credibility. Twenty-five bi-polar adjectives were used to measure five dimensions of credibility (competency, character, sociability, composure, and extroversion) developed by McCroskey and Jenson. Subjects recruited from students enrolled at the University of Nebraska at Omaha (n = 272) were assigned one of four versions of a photograph depicting either a male or female model holding a cigarette, or those same models in identical photographs with the cigarette removed. Subjects were then asked to complete the credibility scales, based upon the person depicted in the photograph.

Results from the …

A Communication Methodology For Subordinates-Supervisors To Coactively Generate Heuristic-Leadership Decisions In Commercial Banking, Mary Ann Danielson

Student Work

This thesis neither advocates nor strictly adheres to the dominant, top-down style of leadership often used in commercial banking institutions. Rather, while working within the commercial bank setting, this thesis focuses on the subordinatesupervisor relationship and emphasizes a heuristic approach to leadership.

Negotiation Pedagogy As Communication Methodology Focused On Conditionality And Recursivity In Third-Order Coupling, Eroca Gabriel

Student Work

This study is not a prescribed method of communication techniques for learning how to negotiate. It is not designed to teach the reader various and sundry negotiation strategies or tactics. Neither is this a study in East Indian communication theory or cross-cultural communication. The result of this study is a negotiation pedagogy as communication methodology—a distinctly heuristic design intended to lead the student of negotiation to discover his/her own capacities for negotiating. In the broad realm of negotiation, this study serves to introduce a new approach—actually a meta-approach to negotiating— that provides a systematic means whereby students can direct themselves …