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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp
The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp
Senior Honors Theses
Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …
Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd
Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd
Media Studies
Review of Treré, Emiliano. Hybrid Media Activism: Ecologies, Imaginaries, Algorithms. New York and London: Routledge. ISBN: 978-1-138-21814-7.
Black Masculinities And The Media: An Interview With Filmmaker And Activist Byron Hurt, Kevin D. Thomas
Black Masculinities And The Media: An Interview With Filmmaker And Activist Byron Hurt, Kevin D. Thomas
College of Communication Faculty Research and Publications
In this interview, Byron Hurt reflects on his career and how he has become a prominent activist, speaker, filmmaker, and writer about media's roles in shaping Black identities and culture, especially constructions of Black masculinity. In addition to detailing his career trajectory, Hurt discusses many important topics: his inspiration to make films, the power of filmmaking to make cultural change, the filmmaker's place within a documentary, changing notions of Black masculinity, the constraints advertising and media place on Black men and boys to define their manhood, Black men's assertion of power over Black women, intersectionality, digital media's possibilities for more …
Constructing Lumbersexuality: Marketing An Emergent Masculine Taste Regime, Mark A. Rademacher, Casey R. Kelly
Constructing Lumbersexuality: Marketing An Emergent Masculine Taste Regime, Mark A. Rademacher, Casey R. Kelly
Department of Communication Studies: Faculty Publications
This article examines the online retailer Huckberry.com as a singular, centralized authority responsible for marketing “lumbersexuality” as an emergent, gender-normative taste regime. As an evolution of the devalued hipster marketplace myth, analysis reveals Huckberry promotes an adaptable taste regime to its young, educated, urban, White male clientele that unites goods, meanings, and practices across multiple fields of consumption that reconnect indie consumption and taste with a fantasy of “authentic” masculinity. We argue that Huckberry offers men semiotic resources that merge the urban with the outdoors in a way that enables the enactment of a fraught though seemingly durable masculine identity …