Social and Behavioral Sciences Commons^™

The Information Battlefield: Al-Qaeda's Use Of Advanced Media Technologies For Framed Messaging, Jessica Marie Martin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a descriptive and qualitative content analysis of Al-Qaeda videos from 2001 to 2010, this thesis describes how the organization's video production has undergone a surge in production quality by using modern technology and skilled recruits. This thesis also provides background on the Islamic culture and the history of Al-Qaeda in order to put into perspective the goals of the organization's framed messages that are incorporated into their videos. The study also draws on parallels of propaganda use throughout history to highlight how regimes from all over the world understand the importance of communication during a time of war.

Comparative And Critical Analysis: The Roles Of Civic And Traditional Journalism, Kendle Walters

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research contains a comparative and critical analysis of both civic and traditional journalism and the practices associated with the two models. In depth interviews were conducted with a total of nine respondents to explore their perspectives on the topic. Purposive sampling was employed to ensure the sample consisted solely of journalists and former journalists. From the data emerged five primary themes: Objectivity, Journalists as Problem Solvers, Confusion with the Term Civic Journalism, Journalists' Encouragement of Political Discourse and Deliberation, and Dedication to Traditional Journalism. Respondents overwhelmingly supported the notion of traditional journalism as the dominant model. There was support …

Chinese Culture And Casino Customer Service, Qing Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the tightened competitive conditions in the gaming industry, it is essential for casino management to focus on customer service. Chinese customers are very important for the Las Vegas gaming market. Even though the games offered by the casinos are the core value that Chinese customers seek when visiting a casino, a warm, comfortable and intimate service will enhance their gaming experience as well. Understanding important Chinese culture factors such as superstitions, gaming characteristics and communication styles can help casino employees enhance the quality of the service they are able to offer to Chinese customers, thereby increasing satisfaction and retention.

Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since the adoption of the Government Performance and Result Act of 1993, the same demand for accountability placed upon government agencies is also expected in the nonprofit sector (Poister, 2003). Also fueling the need for dependable nonprofit performance data, is the current economic environment where funding is scarce or non-existent. Along with providing routine information and services, developing a competent website to collect and make available performance data for stakeholders and patrons is a necessary practice in both the public and private sector. Nonprofit organizations fortunate enough to have functioning websites can maximize their potential by managing them as a …

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However, not …

E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …

A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …

Program Evaluation: Bureau Of Reclamation, Lower Colorado Region Business Lines And Focus Areas “Water Drop” Project, Adriana Vanbuskirk, Marion Biron, Kris Kirby, Theodore Anderson

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examines how familiar Bureau of Reclamation employees in the Lower Colorado Region are with the region’s goals and priorities and how well they understand their individual role in relationship to those goals and priorities. It also analyzes the effectiveness of the communication strategies in place to communicate the goals and priorities of the organization.

After The Fall: The Post-Apocalyptic Frontier In The Road And 28 Days Later, Jeffrey J. Lavigne

UNLV Theses, Dissertations, Professional Papers, and Capstones

Previous scholars have identified three scenes of the American frontier myth: the sea, the west, and space. This evolution of frontiers reflected key changes in the expression of America’s cultural identity. While Janice Hocker Rushing called space “the final frontier,” the prominent place in contemporary society held by zombies and other minions of the occult hint at the emergence of yet another scene of the American mythos: the post apocalypse. In contrast to previous frontiers, which are defined geographically, the post-apocalypse is much broader, for in the wake of a global cataclysm, everywhere is a potential frontier. This decentralization of …

Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …

“Change” In The 2008 Presidential Campaign: A Study In Rhetorical Definition, Graciela Saez Kleriga

UNLV Theses, Dissertations, Professional Papers, and Capstones

Every election cycle, the major party candidates accept a nomination for the presidency and launch the general campaign. These rhetors not only weave a narrative about themselves as qualified candidates; they also forward an argument about how the public should choose between two candidates. In particular, the 2008 presidential campaign's central question asked Americans about the type of change the nation should undertake. By tracing the definitional arguments utilized at the outset of the general election, this project analyzes how Senator Barack Obama and Senator John McCain utilized this desire for "Change" as a strategic theme.

Imagined Interactions As A Link To Political Talk, Megan Lambertz

UNLV Theses, Dissertations, Professional Papers, and Capstones

According to the imagined interaction theory (IIT), IIs are the cognitive processes where individuals indirectly experience past or future interactions through the process of imagination (Honeycutt, 2003). Retroactive IIs occur after a conversation takes place, whereas proactive IIs occur when individuals imagine a conversation before the interaction (Honeycutt, 2010). The current study examined individuals‟ imagined interactions (IIs) regarding conversations about politics with family members. Participants completed an online survey where they recorded retroactive and proactive IIs, and completed a set of measures regarding their family and political affiliation. Both proactive and retroactive IIs fell into eleven categories for content. Proactive …

Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study used the Diffusion of Innovations Model to explore the circumstances that lead graduate and professional students enrolled at the a university in southern Nevada to adopt online dating services with the intent of initiating a serious commitment with a potential partner. The diffusion model was used to frame online dating as a process that people go through in acquiring knowledge about the service, forming an opinion about it, testing the service, and finally adopting the service into their daily life. Factors such as time afforded to relationships, apprehension in social situations, safety, and opinions of online dating …

Gatekeeping In A Tv News Editorial Conference: Shift Of Force, Other Media, Personal Experience And Pack Mentality, Kyril Daniel Plaskon

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study uses Gatekeeping Theory and Conversational Analysis to describe how four factors influence news gatekeepers in a small group at one TV station. The four factors include shifting forces, other media, personal experience and pack mentality. They were identified through conversational analysis of pilot data and the research questions are supported in the literature as common influences in news gatekeeping. This study describes how those four elements occur during group conversation.

Analysis of the recorded data collected in five editorial conferences describes how the four factors are expressed by the gatekeepers as they consider events that may become news. …

The Dilemma Of Minors’ Access To Adult Content On The Internet: A Proposed Warnings Solution, Helen Zaikina-Montgomery

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Internet can be a dangerous place for children. Because minors have unrestricted access to adult content, a system of warnings targeting minors on the Internet should be developed. The present studies tested icons for such a system and subsequently to examined selected icons in combination with signal words, color, and warning messages. One hundred and ninety three adults and eleven children participated in the first study. Participants rated thirty eight icons created by the researcher for their understandability, carefulness, attention-getting, likelihood of encountering and severity of danger, likelihood of avoidance and familiarity. Familiar icons were found to be rated …

A Change Of Heart: A Phenomenographic Study Of Conversation, Marjorie Kay Meckes Conner

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study investigated the use of a school-level leadership model intended to explore the institutionalization of principal-teacher conversations as a tool in leading and learning. An elementary principal and two teachers at five elementary schools were selected for the study. Over an eight-week time, the principal and each teacher held a series of at least four conversations. The investigator interviewed each of the fifteen participants prior to any conversations, at the mid-point of the conversations and at the conclusion of all conversations. The purposes of this exploratory study were to document participant perceptions of the usefulness and importance of principal-teacher …

A Mixed Methods Exploration Of Principal Communication And School Climate, Reece Oswalt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Mixed methods triangulation research design was used in order to explore the relationship between principal communication and school climate. The Organizational Climate Description Questionnaire for Elementary Schools (OCDQ-RE) and interview protocols on principal communication were administered to principals and teachers at three elementary schools each having between 700-1000 students in an urban school district consisting of approximately 300,000 students. Each school had between 80-100% Free and Reduced Lunch (FRL), was designated Adequate according to No Child Left Behind Act (2001) as published in the 2009-2010 School Accountability Reports, and had a principal that had been assigned to that school for …

Public Interest Standard Characteristics In Hybrid Digital Multicasts Of Noncommercial Educational Radio, Michele Ann Gothard

UNLV Theses, Dissertations, Professional Papers, and Capstones

Radio broadcasting implements digital multicasting in the United States with the adoption of HD Radio from iBiquity. Hybrid digital radio multicasts can upgrade either AM or FM facilities, and stations adopt the technology without loosing traditional analogue broadcasts. Broadcasting with digital technology creates additional channels of information, extending limitations of the electromagnetic spectrum. Scholarly research about hybrid digital technology considers motivations for adoption by stations but has not focused on content of existing multicasts. This study examines noncommercial educational radio multicasts for characteristics of service in the public interest.

Discourse characteristics find a mix of sounds that include both speech …

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …