Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Rugby's Rise In The United States: The Impact Of Social Media On An Emerging Sport, Benjamin James Kocher
Rugby's Rise In The United States: The Impact Of Social Media On An Emerging Sport, Benjamin James Kocher
Theses and Dissertations
In this study, the grounded theory approach was used to conduct a qualitative study about the effects the media has on rugby players in the United States. This study involved in-depth interviews with American-born-and-raised rugby players from the top rugby colleges and universities in the United States. These interviews helped identify the role played by traditional and social media in encouraging new players to begin playing the sport of rugby. Results showed that traditional media did not play a large role in bringing out new players in the United States. However newer, social media played a much larger role. New …
The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad
The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad
Theses and Dissertations
This study investigates to understand how the United Nations development organizations in Egypt can manage social media as a communication tool to achieve their development objectives. A case study of the United Nations Children’s Fund (UNICEF), Egypt, is introduced. Using the Excellence Theory in Public Relations developed by Grunig (2002), this study examines how social media can contribute to the strategic management of the organization, rather than being a messaging, publicity, and media relations function. Through a content analysis of a number of social media pages of the UN organizations in Egypt, and in-depth interviews with four senior communication officers …
Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed
Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed
Theses and Dissertations
With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …
Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred
Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred
Theses and Dissertations
This study gauges the level of awareness, attitudes towards, and perceptions of online privacy policies for Internet users in Egypt. It examines how demographics as in age, gender, and education may affect the level of Internet users’awareness, attitudes, and perceptions of online privacy issues. Further, it surveys what personal information Internet users in Egypt perceive as private and accept to share with web providers, search engines or third parties. The theory of Communication Privacy Management (CPM), which was developed by Sandra Petronio, poised that Internet users choose and manage the usage of privacy policies and rules based on their cultural …
Online Course Management System For Wic Nutrition Education And Study Of Its Effectiveness In Behavioral And Attitude Changes, Ryan A. Amy
Theses and Dissertations
Social media has been used in a variety of contexts to connect people of varying backgrounds and as a method of teaching. This thesis collaborated with the Utah County Women, Infants, and Children (WIC) department to develop an online course management system that facilitated research to evaluate the effectiveness of social media on nutrition behavior and attitude changes among WIC clients. We created a toddler themed Facebook page in conjunction with the online nutrition classes and provided the opportunity for clients to use them. Previous social media research used individuals that had agreed to participate in the social media experiment …