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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett
Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett
Theses Digitization Project
The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.
Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger
Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger
Theses Digitization Project
In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.