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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Comparison Of Women's Roles As Portrayed In Taiwanese And Chinese Magazine Print Advertising, Yi-Chen Yang
A Comparison Of Women's Roles As Portrayed In Taiwanese And Chinese Magazine Print Advertising, Yi-Chen Yang
Theses Digitization Project
The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
A Linguistic Study Of Print Advertising, Andreas Jostes
A Linguistic Study Of Print Advertising, Andreas Jostes
Theses Digitization Project
No abstract provided.