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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi
Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi
Theses Digitization Project
This thesis examines the factors that help induce cognitive dissonance which may be dramitically reduced in new and used vehicle-buyers. The research uses a quantitative method to investigate whether vehicle owners experience cognitive dissonance when making decisions, influenced by others, getting good or bad deals when purchasing automobiles and being satisfied with their vehicles.
Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett
Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett
Theses Digitization Project
The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.
The Role Of The African-American In Advertising, Anita Elaine Rivers
The Role Of The African-American In Advertising, Anita Elaine Rivers
Theses Digitization Project
No abstract provided.