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Social and Behavioral Sciences Commons

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Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

The Mad Rhetoric: Toward A Rigor On Radical Creativity And Its Function In Consciousness As A Communicative Principle, Eugene David Hetzel Jan 2007

The Mad Rhetoric: Toward A Rigor On Radical Creativity And Its Function In Consciousness As A Communicative Principle, Eugene David Hetzel

Theses Digitization Project

This thesis explores three creative works, "The music of Erich Zann" by H.P. Lovecraft; the film "Eraserhead" by David Lynch; and the "Self-Portrait (blue)" by Vincent Van Gogh, as examples of different forms of mad rhetorics as a way in which to demonstrate the application of the theory of "mad rhetorics" and the role "radical creativity" plays in the construction of mad rhetorics by "mad rhetors" play in society.


Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett Jan 2007

Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett

Theses Digitization Project

The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.


A Cultural Studies Analysis Of The Christian Women Vocalists Movement From The 1980'S To 2000: Influences, Stars And Lyrical Meaning Making, Mary Elizabeth Akers Jan 2007

A Cultural Studies Analysis Of The Christian Women Vocalists Movement From The 1980'S To 2000: Influences, Stars And Lyrical Meaning Making, Mary Elizabeth Akers

Theses Digitization Project

This study examines popular female Christian vocalists of the 1970s and 1980s, their images and their contemporary Christian music (CCM) lyrics. This literature illustrates how music becomes popular, and also how it becomes a powerful source of communication, which prompts popular culture and society to buy into its style and lyrics. The implications of this study illustrates the importance of image and lyrics and how certain female CCM vocalists had greater influences, impact and had the ability to make changes within their female audiences towards Christianity.


The Application Of Marketing And Communication Theories On Community Festival Event Planning, Khara Louise Dizmon Jan 2007

The Application Of Marketing And Communication Theories On Community Festival Event Planning, Khara Louise Dizmon

Theses Digitization Project

The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.


Images And Lyrics: Representations Of African American Women In Blues Lyrics Written By Black Women, Danette Marie Pugh-Patton Jan 2007

Images And Lyrics: Representations Of African American Women In Blues Lyrics Written By Black Women, Danette Marie Pugh-Patton

Theses Digitization Project

The purpose of this thesis is to examine to what extent representations of double jeopardy and the stereotypical images of African American females: Mammy, Matriarch, Sapphire, and Strong Black Woman emerge in the blues lyrics of Alberta Hunter, Gertrude "Ma" Rainy, Memphis Minnie, and Victoria Spivey, using the theoretical framework of Black feminist rhetorical critique. The findings in this research entail several meanings regarding the lives of African American women during the 1920s and 1930s. Representations of racism, sexism, and classism also appear in the theme of relationships with various subthemes. The focus of this study is to explore the …


Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee Jan 2007

Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee

Theses Digitization Project

The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust …


Composition Heuristics And Theories And A Proposed Heuristic For Business Writing, Katharine Louise Peake Jan 2007

Composition Heuristics And Theories And A Proposed Heuristic For Business Writing, Katharine Louise Peake

Theses Digitization Project

This work questions the usefulness of heuristic procedures, within composition in general writing in business in particular, as an effective aid to the generation of written, non-fiction discourse.


Millennial Pre-Camp Staff Training: Incorporating Generational Knowledge, Learning Strategies And Compliance Gaining Techniques, Dana Robin Magilen Jan 2007

Millennial Pre-Camp Staff Training: Incorporating Generational Knowledge, Learning Strategies And Compliance Gaining Techniques, Dana Robin Magilen

Theses Digitization Project

A new generation, Millennial Generation, is currently staffing summer camp programs. Camp directors need to be aware of the differences in learning styles this generation prefers. The Millennial generation is the first to grow up with the instant accessibility of the Internet. This project was created based on suggestions from Camp Directors and ideas that have been developed from the study of this generation. A pre-camp video game training script has been created and tailored to the Millennial camp staff in order to encourage Millennials to learn and use the information needed to take proper care of campers.