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Social and Behavioral Sciences Commons

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Articles 1 - 15 of 15

Full-Text Articles in Social and Behavioral Sciences

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana Jan 2005

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana

Theses Digitization Project

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.


International Students' Reliance On Home-Country Related Internet Use, Songkwun Sukontapatipak Jan 2005

International Students' Reliance On Home-Country Related Internet Use, Songkwun Sukontapatipak

Theses Digitization Project

The present study draws on uses and gratifications and media system dependency perspectives for examining factors related to Internet usage behaviors of international students and their motives to use their home-country Internet resources.


From 9/11 To Iraq: Analysis And Critique Of The Rhetoric Of The Bush Administration Leading To The War In Iraq, Lakesha Nicole Covington Jan 2005

From 9/11 To Iraq: Analysis And Critique Of The Rhetoric Of The Bush Administration Leading To The War In Iraq, Lakesha Nicole Covington

Theses Digitization Project

The project investigated the events that led the United States from September 11, 2001 to the current war in Iraq. The specific time frame examined was the period beginning on September 11, 2001 and ending with the first pre-emptive attacks in Iraq on March 19, 2003.


The Public Relations Campaign For Bangkok Fashion Week, Thailand, Chanoknart Paitoonmongkon Jan 2005

The Public Relations Campaign For Bangkok Fashion Week, Thailand, Chanoknart Paitoonmongkon

Theses Digitization Project

The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.


Impact Of Media Spokeswomen On Teen Girls' Body Image, Senem Bahar Cevik Jan 2005

Impact Of Media Spokeswomen On Teen Girls' Body Image, Senem Bahar Cevik

Theses Digitization Project

This project investigated body image issues of girls aged 13-19 years old. It surveyed a random sample of 100 girls via a self-administered questionnaire. The study found that most teen girls have a celebrity actor idol and that the majority of teen girls are self conscious regarding body shape and weight.


A Survey Of Social Workers' Cultural Competency: An Exploratory Study, José Luis Lujano Jan 2005

A Survey Of Social Workers' Cultural Competency: An Exploratory Study, José Luis Lujano

Theses Digitization Project

The purpose of this study was to measure the social workers' knowledge, awareness, sensitivity, and ability to serve the population of color.


A Proposed Resource Development Plan For The Department Of Communication Studies, California State University San Bernardino, Donna Louise Cooley Jan 2005

A Proposed Resource Development Plan For The Department Of Communication Studies, California State University San Bernardino, Donna Louise Cooley

Theses Digitization Project

This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.


Talking About Drugs: Examining Self-Disclosure And Trust In Adult Children From Substance Abusive Families, Susan Renee Mattson Jan 2005

Talking About Drugs: Examining Self-Disclosure And Trust In Adult Children From Substance Abusive Families, Susan Renee Mattson

Theses Digitization Project

The main purpose of this study is to examine the relationships between drugs of choice that family members abused and the non-addicted family member's levels of self-disclosure, self-disclosure avoidance, and trust.


First Impressions Through The Constructs Of Impression Management, Amber Joy Wilson Jan 2005

First Impressions Through The Constructs Of Impression Management, Amber Joy Wilson

Theses Digitization Project

The research on this study examines how first impressions are formed in the hotel setting. The study also looks at the social intelligence process through the constructs of self-monitoring and impression management.


Front-Runners And Newcomers: The Dynamics Of Momentum In Electoral Politics As Explained By Cue Competition, Jeremy Ashton Houska Jan 2005

Front-Runners And Newcomers: The Dynamics Of Momentum In Electoral Politics As Explained By Cue Competition, Jeremy Ashton Houska

Theses Digitization Project

Conditioning theory and research have contributed substantially to a more complete understanding of a variety of social processes including attitude formation, consumer behavior, and interpersonal attraction. The goal of this thesis was to illuminate further another frequently investigated social process, voting behavior.


A Metaphoric Cluster Analysis Of The Rhetoric Of Digital Technology, Michael Eugene Marse, Nicholas Negroponte Jan 2005

A Metaphoric Cluster Analysis Of The Rhetoric Of Digital Technology, Michael Eugene Marse, Nicholas Negroponte

Theses Digitization Project

This thesis seeks to identify and explain some technology in order to more fully understand modern communication. This study makes use of metaphoric cluster analysis to examine the technological rhetoric of Nicholas Negroponte.


The Study To Determine Customers Preference Of Using Claims System Via The Internet At National Insurance Company Limited, Thailand, Kunthorn Baosuwan Jan 2005

The Study To Determine Customers Preference Of Using Claims System Via The Internet At National Insurance Company Limited, Thailand, Kunthorn Baosuwan

Theses Digitization Project

The purpose of this project is to determine National Insurance Company Limited (NAT) customer preferences for using claims systems via the Internet.


A Web Design Shop For Local Business Owners, Mary Colleen Rice Jan 2005

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.


Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin Jan 2005

Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin

Theses Digitization Project

The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.


Patriarchy And Machismo: Political, Economic And Social Effects On Women, Luis Antonio Prado Jan 2005

Patriarchy And Machismo: Political, Economic And Social Effects On Women, Luis Antonio Prado

Theses Digitization Project

This thesis focuses on patriarchy and machismo and the long lasting political, economic, and social effects that their practice has had on women in the United States and Latin America. It examines the role of the Catholic Church, political influences, social, cultural, economic and legal issues, historic issues (such as the Industrial Revolution), the importance of the family's preference for sons rather than daughters, and the differences in the raising of male and female children for their adult roles.