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Social and Behavioral Sciences Commons

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Communication

Scholars Week

2018

Marketing

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Full-Text Articles in Social and Behavioral Sciences

St. Vincent’S “Equal-Opportunity” Guitar, Lexi Foldenauer May 2018

St. Vincent’S “Equal-Opportunity” Guitar, Lexi Foldenauer

Scholars Week

This research paper applied semiotics to examine the ways in which Ernie Ball Music Man's PR campaign for the release of St. Vincent's customized guitar utilized a third-wave feminist framework.