Social and Behavioral Sciences Commons^™

What's In A Name: Examining What Sports Team Names Communicate, Bridget Danielle Lewis

Masters Theses

For years, there have been controversy and discussion regarding high school, college, and professional sports team name changes. Professional sports teams have gained the most attention regarding team name changes or lack thereof. This study can bring an understanding of the message communicated through the chosen names and logos of sports teams as well as the effects of financial, political, and fan base changes on team name changes in the sports industry. Extensive research is provided to show the previous content on the topic as well as areas where further research would be beneficial. This includes previous and current sport …