Social and Behavioral Sciences Commons^™

I Get By With A Little Help From My Friends: A Qualitative Study Of Nurse Close Work Friendship And Social Support, Jennifer Ptacek

Masters Theses

The nursing profession is laden with numerous job, emotional labor, and communication stressors, which come from both patients and healthcare organizations. These frequent and simultaneous pressures can result in nurse burnout and turnover (Tracy, 2009). Socially supportive workplace communication has been identified as a solution to reducing nurse stress, burnout, and turnover (Apker & Ray, 2003), but has not specifically considered social support in nurse work friendships. A mixed qualitative method study was conducted with five nurse best friend pairs, using job observations of participants’ work friendship communication and individual and joint interviews. Two major communication themes emerged from the …

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

The Role Of Leader Communication Patterns, Lmx, And Interactional Justice In Employee Emotional Exhaustion And Outcomes, Ashley Danae Nelson

Masters Theses

Employee burnout contributes to employees’ job satisfaction, turnover intentions, and organizational commitment and it can also cause a variety of serious health issues. Evidence has linked leaders’ transactional and transformational communication patterns, quality of leader-member exchange (LMX), and employees’ perception of justice, and each can affect employee burnout. However, very few researchers have studied the relationships among these variables. This paper provides an overview of the research on the various relationships between transformational and transactional leadership, LMX quality, and interactional justice, and explores how these factors influence employee burnout. Following the literature review, a proposed model of employees’ perceived leader …

Digital Capitalism Today: It Industry-Led Public Private Partnerships In A Northeastern School, Paige Mustain

Masters Theses

There has been considerable zeal regarding the democratizing promises of information and communication technologies (ICTs). This belief has resulted in the proliferation of ICT development initiatives in education through public private partnerships. However, there are critical scholars who caution against an overly celebratory perspective of ICTs and expose the ways in which they may be contributing to the exacerbation of existing inequalities. This thesis was inspired by Dan Schiller’s book, Digital Capitalism (1999) with the purpose of examining how digital capitalism is evident today.

'Digital capitalism' refers to the relationship between politics, economics, and technology that explains the shift in …

The Effect Of Colorblind Racial Ideology On Discussion Of Racial Events: An Examination Of Responses To The News Coverage Of The Trayvon Martin Shooting, Stephanie Lawrence

Masters Theses

This study explores how participants respond to news coverage of the Trayvon Martin shooting based on their colorblind racial attitudes. The purpose of this study is to understand how people’s beliefs about the salience of race and racism, as well as how framing within news coverage, contributes to how people privately respond to racial events and their willingness to publicly express their views in discussions. Participants answered questions about their racial ideology, their views about the role of race in the Trayvon Martin shooting, and whether or not they were willing to express these views in a discussion after reading …

Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger

Masters Theses

This study examines the content of six feature length films, which showed in theaters in 2010 and 2011, from a communication perspective. Five of the scrutinized films are Academy Award winning and nominated films for Best Editing. The sixth film was the top grossing Christian feature film to be widely released within the two years. Utilizing Foss's rhetorical schema for the evaluation of visual imagery, this study examines and evaluates the composition of dialogue scenes within each film, identifying the functions of shot composition and movement choices within each film, individually. Through identification of a function, assessment and support found …

Testosterone, Dominance, And Depression In Recently Married Couples, Gabriela I. Quiñones-Torres

Masters Theses

Dominance refers to the wide set of behaviors individuals engage in with the intention of achieving or maintaining social status. Considering the relevance of these behaviors in the dynamics of close relationships, this study examined relations among testosterone, dominance, and the emotional health of a total of 225 opposite sex newlywed couples. An original measure of dominance was developed that accounted for both positive and negative manifestations, as well as situational and dispositional qualities of these status-promoting behaviors. Structural equation analyses revealed that dominance behaviors predict depression for both wives and husbands, and that positive and negative aspects of dominance …

Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk

Masters Theses

This thesis examines gentrification discourses in Berlin by highlighting an extraordinarily large protest sparked by the eviction of the Gülbol family—long-time residents of Berlin who immigrated to Germany from Turkey. Media outlets chose to frame the event in very different ways. I analyze articles from various media sources in an attempt to discover how these sources chose to frame this event, then analyze how these frames are applied to the general gentrification discourse in Berlin. Non-traditional, or “advocacy” media outlets used technology to break away from mass media frames on the subject and frame the event as governmental oppression and …

Of Tribes, Wars, And Jungles: A Study Of U.S.College Students’ Perceptions Of Africa And Africans, Seseer P. Mou

Masters Theses

This study examined American college students’ perceptions of Africans. Knowledge Gap and Systems Theory were applied to creating and discussing the research questions. Systems Theory addresses processes and levels of information transfer (Westley & Maclean, 1965). It requires an understanding of the sources, channels, messages, and the people who receive information in a communication encounter. Knowledge Gap Theory, on the other hand, states that when information circulates in a system, gaps in knowledge are formed and these gaps increase as more information enters the system (Tichenor, Donohue, & Olien, 1970). The results showed that consumption of radio and newspaper news, …

Idealism And Pragmatism In The Rhetoric Of John Boehner: A Weaverian Analysis Of Congressional Discourse, Cody Hawley

Masters Theses

American political rhetoric is characterized by a synthesis of contradictory idealistic and pragmatic elements, both of which are necessary if there is to be convincing persuasion. The way in which politicians rhetorically approach this dichotomy is significant, however, current studies on the topic are limited to presidential discourse. There is little research on this topic in other settings such the United States House of Representatives. This criticism analyzes John Boehner's congressional rhetoric in the idealistic-pragmatic dichotomy. The critical method utilized is Richard Weaver's four forms of argument-genus, similitude, consequence, and circumstance. Eight speeches of John Boehner, four from his position …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Understanding Work Socialization: A Qualitative Study Of A Youth Employment Program, Katelyn S. Sandor

Masters Theses

Through early work experiences, often in part-time jobs, young people come to learn about the working world. This learning process is often considered a source of anticipatory socialization, or an experience that comes before real work and serves to socialize individuals into particular organizations and vocations. In contrast, this study seeks to understand how individuals are socialized into broader meanings of work through early, part-time work experiences by studying a Youth Employment Program (YEP) aimed at providing hands-on job opportunities for at-risk youth. Drawing upon in-depth interviews, I analyze what young people learned about work and how such learning occurred. …

Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg

Masters Theses

Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …

Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline

Masters Theses

This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at …

Understanding Blogging And Copyright Infringement Within A Pinterest Generation, Ashley Mcalpin

Masters Theses

Copyright infringement within a Pinterest generation is growing at an alarming rate. This study sought to explain the phenomenon of stealing on Pinterest through a study of social interaction and perception thereof. The author found that the overall concept of interaction was widely misunderstood, along with the current copyright laws, leading to a broken sense of ethicality among the Pinterest generation. Through this study the impact of peer interaction, in compliance with the standards of Bandura's Social Learning theory (1977), was reviewed and found applicable to the Pinterest generation today. This study proved it relevant to further research the ethical …

Coming Home To Friends: Third Culture Kids' Relational Development Through The Lens Of Social Penetration Theory, Nathan Jurgensen

Masters Theses

When American third culture kids (AmTCKs) return `home' to college, they experience reentry culture shock, face identity challenging questions, are often adjusting to larger schools than they are used to, and must adapt to new types of relationships with typical American collegians (TACs). Friendships are a part of the social support system that the literature suggests is vital to TCK reentry with positive outcomes. This study proposes several reasons why studying American TCK relationship development processes from the theoretical perspective of social penetration is useful: (1) theoretically, it promotes TCK scholarship; (2) as communication research, it extends the discipline into …

"Does This Thesis Make My Behind Look Big?" A Master's Thesis Using Qualitative Research To Examine Clothing As A Communication Tool, Lynne Forth

Masters Theses

The purpose of this narrative research study is to discover and understand what and how clothing communicates by using carefully selected individuals as studied in their natural environment. The study utilized Geert Hofstede's Cultural Dimensions Theory, which is based on in-depth research and analysis of cultures across the globe and what aspects define each culture. In order to understand clothing as a communication tool, the researcher interviewed participants from both American and Dutch cultures. Many books, articles and the above mentioned interviews were utilized to gain a more in-depth understanding of clothing as a form of communicating and how this …

An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An

Masters Theses

Relationship marketing has been a heated topic in the communication paradigm. The primary relationship is the one between a supplier or provider of goods or services and buyers and users of those goods or services. In order to facilitate it, other stakeholders in the network of relationships may have to be involved. This thesis examined the relationship between Chinese manufacturers and American distributors by a pilot qualitative study. Social exchange theory was used as a scope to analyze the relationship. Nine participants from both sides answered computer-mediated interview questions. Business ethics and worldviews are important factors that businessmen look for …

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman

Masters Theses

For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Lost In 'Trans'media: Where The Intersection Between Media Convergence And Missions Is Found, Tabethia Cosner

Masters Theses

Throughout history there has been a constant need among humans to create an avenue by which we share a connection of commonalities and differences. This desired avenue may be reflected through the exchanging of language with another which is commonly known as, communication. During this time there have been a wide variety of technological advancements invented for the purpose of connection. A newly emerging media term called transmedia authored by Henry Jenkins, was analyzed within this study. Transmedia is a method that communicates different portions of a fictional story each across different media. This thesis was conducted for the purpose …

Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall

Masters Theses

With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …

Moore Of Feminine Style: A Rhetorical Examination Of "Wednesdays With Beth", Terrie Meeks

Masters Theses

Beth Moore is a best-selling author of books and Bible studies, a speaker to crowds that fill places like the Georgia Super Dome, as well as an international speaker, a radio and television personality, and she is achieving this milestone as a woman, in a world lit with male stars. Through all of these venues it is estimated that Moore speaks to hundreds of thousands of people each year. One of Moore's most recent ventures is speaking on Life Today with James and Betty Robison. Each week features an episode of "Wednesdays with Beth." Using Karlyn Kohrs Campbell's theory of …

At The Intersections Of Dialogue, Social Media, And Crisis Communication: A Case Study Of Consolidated Edison's Communicative Response To Superstorm Sandy, Nathan Furstenau

Masters Theses

Crisis is constantly lurking in the shadows for organizations, and leaders must be prepared to respond when it strikes. Traditional organization-stakeholder communication models have largely relied on one-way frameworks, but the advent and widespread adoption of social media is changing the way organizations and stakeholders interact. This project explores how one organization, Consolidated Edison, utilized Twitter to communicate dialogically with stakeholders during the 2012 Superstorm Sandy crisis. Analysis focuses on how the organization's use of dialogue and Sturges' (1994) instructing and adjusting information tactics helped mitigate negative backlash from stakeholders throughout the crisis. Theoretical and practical implications for public relations …

Sexual And Political Affairs: Representation Of Women In American News Media, Melissa Beal

Masters Theses

Explores representations in American news media of women who have been involved sexually with male politicians and women who are politicians through a critical rhetorical lens. Through the use of poststructural feminism, the term "mistress" is problematized. Attention is given to the news media's focus on women's bodies as sites of dangerous sexual temptations as well as the media's constant attention to women's physical features, which reduces women to objects. It is shown that similar coverage regarding bodies is not given to men. Also discusses the news media's frequent interrogation of women's minds. Explores aspects of confession and apology through …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Master Of The Universe: The Theatrical Director As Artist And Communicator, Audrey Thomas

Masters Theses

This qualitative study was undertaken to examine the processes by which theatrical directors determine the theme for a production and communicate their unifying artistic visions to the agents who, in turn, relay it to the audience. The research revealed that the director's message is formed through comprehensive study of the text, the artifact around which the system is formed, as well as information which provides context for the work of the playwright; consideration of the theatrical organization's missional objectives (the environment in which the system exists); and concerns of artistic leadership. Communication of the concept to stakeholders, and ultimately to …

Duck, Duck, Oops!: A Content Analysis Of The Crisis Surrounding Phil Robertson, Sarah Malinda

Masters Theses

The purpose of this study was to apply Benoit's theory of image restoration to apologetic discourse offered by those involved in the crisis surrounding Phil Robertson following his January 2014, GQ Magazine interview. This content analysis applied the theoretical framework to a collection of news segments, articles, and letters that contained apologetic discourse and analyzed them to identify the strategies of image restoration used. The results indicated that the most prevalent strategy used was transcendence- placing the act that caused offense in a different context. Robertson and those involved in his image restoration directed the audience's attention to higher moral …

A Study Of Student Leaders' Facebook Use, Valerie Penn

Masters Theses

Facebook and other social media have changed the way that our society communicates. As student affairs professionals, it is important to understand how this shift in communication affects our students and their development. This study aimed to learn more about how students leaders use Facebook, how they perceive Facebook, and how their leadership position has impacted their use and perception. The researcher used an electronic questionnaire, a Facebook tracking log, and a personal interview to examine the Facebook use and perceptions of eight participants. These participants represented the following groups: Greek leadership councils, orientation leaders, resident assistants, and student government. …

"They Want All Of Your Kids To Be Gay And Oppose God": Incivility And Othering In Yahoo! News Comments, Emily Vajjala

Masters Theses

In 2004, many newspapers in the U.S. allowed public commenting on news articles posted to their websites, however since then, many U.S. news websites have removed public comment boards, ceased archiving public comments, or turned to moderators to edit or delete hateful or overly aggressive comments (Hughey and Daniels, 2013). Yahoo!, however, continues to utilize comment boards on Yahoo! News reports, in which incivility continues to run rampant. Utilizing critical discourse analysis, this study addresses incivility and "othering" in Yahoo! News article comment sections from news reporting on LGBTQ-related stories. From a sample of 1000 Yahoo! News comments using open …