Social and Behavioral Sciences Commons^™

Consumers’ Perceptions Of And Responses To Green Cause-Related Marketing, Betsy Suzanne Saylor

Masters Theses

In the last few decades, cause-related marketing has been increasingly refined as a method for companies to go beyond meeting the material needs of consumers (Marconi, p. xi). As cause-related marketing has developed, the variety of tactics, causes, and ethical issues has become more prevalent. The nature of cause-related marketing is conducive to a growing number of approaches, further narrowing and defining target markets through the selection of more specific causes. Competing alongside the marketing campaigns supporting cancer research is cause-related marketing geared toward restoring native species in the county of a company’s headquarters. The purpose of this study is …

Framing, Athletics, And Gender: A Study Of Newspapers And The 2004 Olympics, Nathan Lee Kirkham

Masters Theses

This study serves as an extension of previous research focusing on media content and gender portrayal of female athletes, most notably Kinnick’s research of the 1996 Olympics (1998). In particular, this research analyzed newspaper content for the presence of common framing devices traditionally used to inject gender bias into coverage devoted to female Olympians. More specifically, a data set of 210 articles systematically drawn from The New York Times, The Washington Post, and the Los Angeles Times

was manually coded to compare coverage of male and female Olympians during the 2004 Olympic Games.

While there were some notable exceptions, …

Extending The Politeness Theory To Meditation Discourse: Does Facework Make A Difference?, Andrew Craig Tollison

Masters Theses

Previous research has failed to determine which mediator characteristics have the greatest affect on participant satisfaction during the mediation process. The four characteristics being analyzed in this study are politeness, facework, eye contact, and trust. The concept of politeness suggests that mediation participants have an interest in maintaining face (i.e. positive and negative) while in the mediation session. To avoid threatening the participants’ face, the mediator has five facework strategies to choose from. These facework strategies, when articulated by the mediator, have the potential to combat potential face-threatening acts which can occur during the mediation process. The use of eye …

Online Newspapers: Why They Remain Online, Myra H. Ireland

Masters Theses

In order to understand what lies behind the phenomenon of online newspapers, this study takes a qualitative approach through interviews with online newspaper managers. In addition to attempting to determine if online newspapers had become profitable business ventures, this study explored the benefits, other than possible profit, that support the decision to keep the newspapers online and what online newspaper managers see as the next evolutionary steps of online newspapers.

Interviews with thirteen online newspaper managers were conducted by phone. The interview guide consisted of open-ended questions covering eight topic areas. Online managers, recruited from Editor and Publisher Year Books …

Not Knowing What You're Missing: Autoethnographical Explorations And Reflections Of The Potential Effects Of Fatherlessness, Melodi A. Everett

Masters Theses

This study explored the potential effects of fatherlessness through the book, Whatever Happened to Daddy's Little Girl, by Jonetta Rose Barras (2000). While examining the text, the author used an autoethnographical method to reflect on her own experiences in relation to the text. This autoethnography examined the potential effects of fatherlessness on women to help understand why they communicate and interact interpersonally in specific ways that may help or hinder them in their adult romantic relationships. Through dialectical theory, specific dialectical tensions were identified to be experienced in father-daughter as well as adult romantic relationships. The tensions that were …

Introduction The Importance Of Mentee-Mentor Relationships: A Qualitative Study That Examines Students Of Color In Academic Settings, Candace Dixon

Masters Theses

Given the importance of mentoring, this study will explore mentor relationships in academic settings (Waldeck, Orrego, Plax, & Kearney, 1997). Participants were both undergraduate and graduate students with and without mentors. The goal of this thesis study was to understand whether students of color with formal mentors become more successful than similar students who do not have mentor relationships. This research also explored how students who lack formal mentors get important information. In addition, this study explored many differences between men and women of color who seek or utilize mentoring relationships. Mentor and mentee characteristics, students of color in formal …

Any Given Tuesday: Performance Of Law During Small Claims Court, Michael E. Muhme

Masters Theses

Building on Hasian's examination of Jurisprudence as performance and Nolan's research of performance in drug courts, this study looks at Small Claims Court as cultural performance through the examination of face-to-face interactions in the courtroom. They are evaluated through the metaphoric lens of Tumer's social drama as well as integrating the legal metaphors of law as grid, energy, and perspective. This study found that the court uses scripts to limit issues and that claimants are rewarded more for following the rules of the court rather than resolving the conflict. Additionally, Small Claims Court exacerbates conflict between low-income tenants and the …

Teens Talk With Parents About Sex, Alcohol, Drugs, And Suicide... Or Do They? Vol. 3, Vanessa Sneed

Masters Theses

No abstract provided.

Un/Worthy: The Us Print Media's Portrayal Of The Kosovo And East Timor Massacres, Derek De Vries

Masters Theses

This study is a re-examination of Noam Chomsky and Edward Herman’s “Propaganda Model”, which hypothesizes that the market-driven, institutionalized filters determine the way in which the “agenda-setting” media in the United States cover and portray news. Further, the theory posits that these filters will reinforce the modes of control for the dominant elites in power. This evaluation concentrates on the treatment of so-called “worthy and unworthy victims” and relies on a content analysis of news coverage of the massacres occurring simultaneously in Kosovo and East Timor in 1999. In line with the “Propaganda Model,” the analysis showed that the volume …

Teens Talk With Parents About Sex, Alcohol, Drugs, And Suicide... Or Do They? Vol. 1, Vanessa Sneed

Masters Theses

No abstract provided.

Teens Talk With Parents About Sex, Alcohol, Drugs, And Suicide... Or Do They? Vol. 2, Vanessa Sneed

Masters Theses

No abstract provided.

Chinese And English Discourse In Business Communication: A Case Study Of A U.S. Executive Of A Multinational Corporation In China, Jinghui Liu

Masters Theses

No abstract provided.

Searching For What Was Lost: An Autoethnography On Disclosure, Identity, And Social Construction From A Rape Victim And Survivor's Perspective, Sarah R. Moll

Masters Theses

No abstract provided.