Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson
Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson
Human–Wildlife Interactions
Wild pigs (Sus scrofa) are a non-native, invasive species that cause considerable damage and transmit a variety of diseases to livestock, people, and wildlife. We explored Twitter, the most popular social media micro-blogging platform, to demonstrate how social media data can be leveraged to investigate social identity and sentiment toward wild pigs. In doing so, we employed a sophisticated machine learning approach to investigate: (1) the overall sentiment associated with the dataset, (2) online identities via user profile descriptions, and (3) the extent to which sentiment varied by online identity. Results indicated that the largest groups of online …
Informational Signage Increases Awareness Of A Rattlesnake In A Canadian Urban Park System, Jonathan D. Choquette, Alexis V. Hand
Informational Signage Increases Awareness Of A Rattlesnake In A Canadian Urban Park System, Jonathan D. Choquette, Alexis V. Hand
Human–Wildlife Interactions
Human–snake conflict results in negative outcomes for people and snakes, and if left unmanaged, could undermine conservation efforts. One approach to managing conflict between people and snakes is to use signage to inform members of the public on the presence of venomous snakes and measures to prevent snakebites. To be an effective tool, however, signs must first be noticed, then read and understood by the target audience. As part of conservation efforts targeting eastern massasauga rattlesnakes (Sistrurus catenatus) in southwestern Ontario, Canada, we tested the effectiveness of signage at increasing awareness of its presence, status and threats, and …
Sharing Science Through Shared Values, Goals, And Stories: An Evidence-Based Approach To Making Science Matter, Bethann Garramon Merkle, Evelyn Valdez-Ward, Priya Shukla, Skylar R. Bayer
Sharing Science Through Shared Values, Goals, And Stories: An Evidence-Based Approach To Making Science Matter, Bethann Garramon Merkle, Evelyn Valdez-Ward, Priya Shukla, Skylar R. Bayer
Human–Wildlife Interactions
Scientists in and beyond academia face considerable challenges to effectively sharing science, including lack of time and training, systemic disincentives, and the complexity of the modern media/attention landscape. Considering these constraints, 3 achievable shifts in mindset and practice can substantively enhance science communication efforts. Here, we provide evidence-based and experientially informed advice on how to center shared values, articulate science communication goals, and leverage the power of stories to advance our communication goals in connection with the values we share with our stakeholders. In addition to a discussion of relevant, foundational principles in science communication, we provide actionable recommendations and …