Social and Behavioral Sciences Commons^™

‘The Robinhood Effect’ - Digital Technology In Global Financial Markets And Its Effects On Investor Decision Making, Ben Steib

Honors Theses

We are currently experiencing a revolution that is larger, arguably, than the industrial revolution, it’s the Internet, also known as the World Wide Web. The Internet has transformed how we live — how we talk, how we work, how we go about our daily business, and how we manage our finances on a global and individual level. In the late 1990s, an investor would search the World Wide Web and, within seconds, find 3,372 websites with the term "investment,” today, the same search for “investment” yields 1,860,000,000 results. Today, as proven with GameStop and other popular ‘meme stocks,’ social media, …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Consequences Of And Factors Affecting Perceptions And Use Of Technology, Patrick Gardner

Honors Theses

Technology and its impacts on society are the subject of constant debate. Technology has been influential in creating a global economy, which has given people more time for leisure activities. However, technology has also produced unintended by-products, including issues such as a dependence on foreign nations for commodities like food. Analyzing both the positive and negative consequences of technology can help people better understand both its regional and global impacts. In turn, this knowledge can help us make more beneficial choices regarding how we use technology moving forward. This thesis explores how technology positively and negatively affects society, and will …

Hyperconnectivity, Transhumanism, And Chesterton’S “Want Of Wonder”, Joanna Horton

Honors Theses

Connecting a general want of wonder with the reality that there is neither the time nor the need to wonder about anything, when the answer to any query is constantly in our back pocket, waiting to be looked up on our smart phones. There is no space between the initial itch of a question and the satisfaction of learning its answer--that space between question and answer being a crucial element in wondering. Since the tools we use do shape us, it is important that we notice how we are being shaped.

Here’s what I think is at stake—in having such …

Friend Me On Facebook: A Generational Study Of The Effects Of Facebook On American Friendships, Brenda Souza

Honors Theses

Sociologists argue that new communicative technologies have changed the way in which Americans interact, relate, and connect with one another. Studies show that as a result of people’s dependency on new technologies like Facebook, friendships in the United States are rapidly declining. While there is already research addressing how younger individuals use Facebook, this study adds to the literature by examining how both younger and older individuals use Facebook. Additionally, this study examines how younger and older individuals define friendships, why they use Facebook, and whether or not they believe Facebook has affected the dynamics of friendships. Since the Union …

Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff

Honors Theses

It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation …

Disconnected: College Freshmen Experience Communication Without Technology, Lacey Myers

Honors Theses

We are in a technological revolution, where “Generation Next” is surviving and thriving in a digital world. New and improved methods of communication through technology have altered the way we live and communicate. Today’s young adults, who have grown up with personal computers, cell phones and the internet, are living in a whirlwind of innovation and advancement “and are now taking their place in a world where the only constant is rapid change” (Pew Research Center, 2007). They cannot remember or imagine a world without such advanced technology. Modes of digital communication such as the cell phone, internet, and social …