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Social and Behavioral Sciences Commons

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Communication

Honors Theses

Integrated Marketing Communications

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Southern Sustainability: An Examination Of Waste Management Mechanisms Within The University Of Mississippi Community, Haley Clift May 2023

Southern Sustainability: An Examination Of Waste Management Mechanisms Within The University Of Mississippi Community, Haley Clift

Honors Theses

The purpose of this thesis is to analyze and study local mechanisms surrounding waste management at The University of Mississippi. The research study gathers quantitative and qualitative research to make conclusions about sustainability and recycling practices on The University of Mississippi's campus. The thesis discusses whether those practices are effective for those in The University of Mississippi's community based on the data collected and research conducted. The researcher also offers proposals for the University of Mississippi community based on the research conducted.

The gap that exists in the waste management processes at The University of Mississippi was addressed by blending …


What Happens When A Company's Marketing Strategy No Longer Mirrors The Shopping Trends Of The American Consumer: A Case Study Of Sears, Roebuck And Company, Savannah Burnett May 2023

What Happens When A Company's Marketing Strategy No Longer Mirrors The Shopping Trends Of The American Consumer: A Case Study Of Sears, Roebuck And Company, Savannah Burnett

Honors Theses

Once America’s largest mass merchandiser, Sears is a name that remains recognizable for many people. Throughout our country’s history, the U.S. retail industry has often shifted alongside its country’s major historical events. However, one major corporation who once mirrored the ebbs and flows of the United States economy slowly faded out of the minds of the American consumer. This thesis seeks to answer if Sears’ fall from grace was a direct reflection of American consumer trends.

Secondary data was gathered through books accessed from the university library, newspaper articles, scholarly journals, and online news sources, as well as the company’s …


Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman May 2021

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.