Social and Behavioral Sciences Commons^™

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

Increasing The Student Activity Fee, Alexandria Bea Mabry

Honors Theses

The Student Activity Fee is a five-dollar fee paid by every graduate and undergraduate student at the University of Mississippi through their university tuition. The purpose of the Student Activity Fee is to support any efforts and passions of student organizations to allow them the financial freedom to host intentional programming for students or provide items needed for the function and success of that organization. The Student Activity Fee Fund was estimated to be depleted by Fall 2023. Therefore, in order to protect the Fund, a Student Activity Fee increase to two-dollars per credit hour was proposed to the student …

The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long

Honors Theses

The thesis covers the growing role of entertainment and celebrity-style news in the domain of hard presidential campaign television news coverage. Having done prior research on such entertainment news outlets as E! News, Entertainment Tonight, Access Hollywood, among others, I found that I was seeing the same treatment of celebrities as hard news programs were giving to presidential candidates. In light of this thought, the study covers what has been written about the evolution of presidential campaigns and the integration of celebrity news elements into campaigns. This study also performs a media analysis on the network news …