Social and Behavioral Sciences Commons^™

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

Informational And Normative Influences In Youth Sport, Hannah Von Zup

Honors Theses

It is widely accepted that participation in youth sport has abundant benefits. These include improving overall fitness, higher self-esteem, and socialization with others. In a 2014 study on those between the ages of six to 18, 27 million reported participating in team sports, and 60 million reported participating in any form of organized athletics within the United States (DiFiore et al.). Sports are an enormous part of American society and a great pastime for viewers and players alike. Most athletes report starting their sport at an early age, and many adults claim some of their best memories are from their …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

An Outside Gaze On The Relationship Between Indigenous Groups And The Media, Nicole Daoust

Honors Theses

Indigenous groups around the world faced similar challenges. Many of these issues stem from stereotypes, one-sided stories, and overall lack of representation in the media. Without a voice or ally, they are often treated as second class citizens. For my research, I analyzed how the media affected public perception of indigenous people. I specifically focus on four groups: The Aboriginals of Canada, the Māori, Native Americans, and the uncontacted tribes of the Amazon.

Analyzing Perceptions Of University Of Mississippi Pre-Health Students Regarding The Effectiveness Of Medical Interpretation Options, Elizabeth Statham

Honors Theses

This study investigates the perceptions of pre-health students regarding which clinical interpretation options are most effective, while also assessing their personal proficiencies of the Spanish language. Information obtained from the research survey provides a basis of research that may aid in assessing trends of interpretation services, allowing for improvements to be made to these services prior to the influx of Hispanic/Latino residents into Mississippi. This investigation is entirely conducted at the University of Mississippi and includes the ideas of undergraduate pre-medical students, pre-pharmacy students, pre-PA (physician’s assistant) students, pre-PT (physical therapy) students, pre-speech therapy students, and pre-nursing students. After 61 …

Women Trailblazers In The Local Oxford Community: Real And Relevant Stories Of Six Unique Paths To Success, Karsyn S. King

Honors Theses

Women Trailblazers In The Local Oxford Community is a collection of six women’s stories in six different fields and their unique paths to success, all showcased through written and visual elements in a multi-modal website. The goal of the project was to have a diverse compilation of women from a variety of backgrounds, ages, careers, and experiences. The trailblazers represented include a woman in the STEM field (science, technology, engineering, math) who is the only female on the biomedical engineering staff, a first generation college student who now holds the second highest position in higher education academia, a local woman …

Studying The Effects Of Privacy Concern, Exchange Of Benefits, And Brand Trust Onto The Generational Intention To Disclose Personal Information, Lauren Roach

Honors Theses

No abstract provided.

Crime Television Viewership And Perceived Vulnerability To Crime Among College Students, Madison S. Seymour

Honors Theses

This study focused on college students’ viewership of the crime drama television shows NCIS, Law and Order, Criminal Minds, and CSI as well as students’ perceived vulnerability to crime. The aim of the study was to determine if there is a relationship between the viewing of crime dramas and perceived vulnerability, based on the theories of mean world syndrome and cultivation. The study also examined the platform viewers used to watch crime dramas, whether that was streaming services or other options such as cable or satellite television. The chosen platform was also compared with perceived vulnerability to crime.

To collect …

Evolving Crisis Communication In Social Media Era: Analysis Of Tweets And News Stories Of The Manchester Arena Bombing, Allyson R. Staton

Honors Theses

The purpose of this research study was to better understand the evolving crisis communication methods used on traditional media and social media following organizational crises such as the Manchester Arena bombing. The research was primarily conducted by analyzing the British Broadcasting Corporation (BBC) online article archives and stakeholder Twitter accounts, including @ManchesterArena, @ManCityCouncil, @ArianaGrande and @GMPolice. Tweets under the hashtags #ManchesterBombing, #Manchester, #OneLoveManchester as well as the Manchester Bombing Twitter Moment were also analyzed for crisis communication responses to understand how traditional media and social media were used to communicate with the public following this crisis.

The results of this …

‘I Want It, I Got It’: Cultural Appropriation, White Privilege, And Power In Ariana Grande’S “7, Alyssa T. Bass

Honors Theses

Black women often suffer from not receiving recognition for their work. Still, nonblack people continue to use black women’s contributions to pop culture to rebrand themselves. This is especially relevant in the music industry. Cultural appropriation is the act of a dominant group taking cultural elements from a minority group without acknowledging the cultural significance of those elements. The counterpublic Black Twitter gives black Twitter users the space to hold appropriators accountable. I used Grounded Theory to analyze tweets about Ariana Grande’s “7 Rings” to explore how Black Twitter responded to Grande allegedly appropriating black women for financial gain. Critical …

Effects Of Sexualized Images In Media On Attitudes Toward Public Breastfeeding, Hannah J. Powell-Yost

Honors Theses

Although breastfeeding is known to promote both physical and emotional health in both infant and mother, many women are hesitant to breastfeed in public due to perceived attitudes toward public breastfeeding. This research explores the relationship between frequent exposure to sexuality in mass media and people's positions regarding breastfeeding. It was hypothesized that sexualized portrayals of the female body perpetuated in mass media would negatively impact individuals’ attitudes toward breastfeeding. No significant correlation was found between media exposure and negative attitude toward public breastfeeding. However, a few interesting results were observed. Individuals who responded positively to sexual media were more …

The Effects Of Harmful Male Body Representation: Uncovered Through The Lens Of Podcasting, Madelynne Thompson

Honors Theses

A body of recent studies suggest men are objectified in the media, as men report increasing levels of body dissatisfaction and potentially, an array of negative consequences in response. Western media images of men, exemplified through media such as advertisements, television, and social media promote a “drive for muscularity” with attention to the upper body and abdominal region. Societal standards and norms have a documented influence on self-concept, and the current study investigates explicitly which influences hold the greatest magnitude during the development of one’s self-perception. In the present thesis project, men aged 18-25 were interviewed to gauge their perspectives …

The Rise Of The Postmodern Presidency: The Evolution Of Rhetoric And Media Usage In Presidential Election Campaigns, Logan Garrett

Honors Theses

This study characterizes the evolution of rhetoric used in certain presidential campaigns as evidenced through primary and secondary research, including research on the radio electioneering in President Franklin Delano Roosevelt’s 1932 campaign, television advertisements and speeches in President Ronald Reagan’s 1984 campaign, and the Twitter usage of President Donald Trump during his 2016 Presidential Campaign and the first year of his presidency. The research focuses on these presidents’ use of each medium to disseminate campaign materials by examining specific word choice, use of visuals or audio, and how these messages translated into behavioral changes in terms of voter turnout. The …

Separate And Unequal: The Causes And Effects Of Economic Inequality In Our Communities, And What We Must Do About It, Jonathan Payne

Honors Theses

This project seeks to create a deep understanding of some of the key causes and effects of economic inequality. In it, I review a wide variety of research and reporting on inequality as well as interview people that have been impacted by inequality in my community, Oxford, Mississippi. This information, as a whole, is not meant to create a complete, comprehensive understanding of income and wealth inequality, which would be impossible. Instead, it is a meditation on the origins, cycles, outcomes and ethical implications of the phenomenon. In it, I contend that the vast majority of negative outcomes of inequality, …

Collegiate Dance Club Marketing Plan, Aubrie Malhoit

Honors Theses

The objective of this thesis is to develop a marketing plan to support the creation and implementation of a new dance club at Western Michigan University (WMU). A situational analysis was conducted that established that there are currently no dance-related opportunities on campus that offers a low time commitment and multiple styles of dance for all skill levels of dancers. Based on primary research, this marketing plan outlines a strategy for the inauguration of a dance club that encompasses what current dance-related activities at WMU are lacking and incorporates the features students are looking for in a new dance club. …

The Geaux Summit, Sarah Catherine Laborde

Honors Theses

No abstract provided.

“Damn, You Reek Of Pr”: Anti-Establishment Rhetoric And Resistance To Advertising Within Science Fiction Film Discussions In The Reddit Movie Community, Bailey R. Tinsley

Honors Theses

No abstract provided.

The Roles And Motivations Of Media Planners In The Proliferation Of Partisan Media, Zachary A. Roubein

Honors Theses

No abstract provided.

A Comparative Analysis Of Immigration Framing In News Coverage During The 2016 Brexit Referendum And The 2016 American Presidential Election, Emily Ritchart

Honors Theses

No abstract provided.

An Empirical Analysis Of Individual Events In Collegiate Forensics, Jordan Duffin Wong

Honors Theses

Anecdotally, it is a widely accepted notion in the United States’ collegiate competitive speech and debate community that a competitor’s strong record of competitive performance in the activity at the high school level is a powerful predictor of similar success in the activity at the collegiate level. However, no evidence has been brought to bear supporting this claim. This paper uses the universe of American Forensic Association National Individual Events Tournament results from 2013 to 2018 and links collegiate competitors to their respective high school performance data. I demonstrate evidence that high school experience does, in fact, appear to play …

Young, Dumb, And Broke: How Family Communication Affects Financial Literacy, Brenna Micek

Honors Theses

Thousands of Americans carry debt, whether it be a mortgage, student loans, or auto loans. The average American graduates with at least $35,000 in debt (Kurt, 2019). Many Americans are not confident in their financial capabilities (Godsted & McCormick, 2007). Research has shown that learning from parents leaves a larger impact than learning in the classroom (Lucas & Buzzanell, 2011). The purpose of this study is to explore how family communication – specifically conversation and conformity orientation – and relational closeness within a parent-child relationship affect messages about finances and the emerging adult’s financial literacy. Conversation orientation, conformity orientation, and …

The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette

Honors Theses

This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. I will set out to prove the following: they continue their fame through the efforts of clever marketing. They use new or improved marketing tactics to further build their personal brands, create connections …

Give Me A Choice: Perceptions Of Freedom And The Anti-Vax Movement In Maine, Louisa Goldman

Honors Theses

While vaccination has proven to be an incredibly effective method of disease prevention, the growing ‘anti-vax’ movement threatens the population-level benefits conferred by widespread immunization. Recent findings indicate that anti-vax beliefs are not, as had been previously assumed, necessarily the result of scientific illiteracy but rather, are likely produced by intertwining social and situational contexts. With these considerations in mind, the goal of this study was to identify potential motivations underlying anti-vax behavior by performing a deep examination of anti-vax rhetoric, coupled with demographic and situational analyses. I focused specifically on the anti-vax community in Maine, with a special interest …

The Lonely Only: An Analysis Of The Theorizing Of United States Quota Culture Competiveness On The Modern-Day Black Woman, Russell Chamblee Wilder

Honors Theses

No abstract provided.

The Significance Of Transmedia Storytelling In The World Of Jane Austen, Margaret Brennan

Honors Theses

Transmedia storytelling is an opportunity for developing interactive stories involving various media, which “has grown out of the increased possibilities that come with the multifaceted developments of the ever evolving Internet” (Jandl 167). This means that multiple media platforms can be utilized to convey a single story –from videos to blog posts, tweets on Twitter or status updates on Facebook. The goal of transmedia is ultimately to have many moving parts that create one cohesive storyline, and the ways in which these pieces move and work together creates a unique, immersive story experience. Taking cultural icons like Austen and adapting …