Social and Behavioral Sciences Commons^™

Damage Control: How Scrutinized Professional Athletes Use Twitter To Combat Negative Press, Jeffrey K. Haeger

Honors Theses

In recent years many elite professional athletes have been criticized in the media for questionable on and off the field behavior. How these athletes use social media to reframe or repair their public images was the focus of this research. Research on social media has grown in recent years, but still remains relatively shallow, making the strong correlation between social media and sport the ideal breeding ground for this exploratory research. This study confined social media use to the way in which two purposefully selected professional athletes - Tiger Woods and Lance Armstrong - use Twitter to self-present and directly …

Behavioral Training Relations: Transferring Behavioral Contingencies From Shelter To Home Settings Through Online Enrichment., Alaina Birchmeier

Honors Theses

Behavioral analysis can be used in our everyday lives to better our environment. Unfortunately, most do not know the behavioral principles, and therefore cannot apply it effectively. Just one area in which behavioral analysis can better our lives is in training our pets. These training techniques are not only useful, they are often sought after. The Kalamazoo area has a few resources which can help train dogs, however all are associated with fees and are still not very informative. In order to fill this void, I have made a website for the general public use, along with psychology students. The …

Friend Me On Facebook: A Generational Study Of The Effects Of Facebook On American Friendships, Brenda Souza

Honors Theses

Sociologists argue that new communicative technologies have changed the way in which Americans interact, relate, and connect with one another. Studies show that as a result of people’s dependency on new technologies like Facebook, friendships in the United States are rapidly declining. While there is already research addressing how younger individuals use Facebook, this study adds to the literature by examining how both younger and older individuals use Facebook. Additionally, this study examines how younger and older individuals define friendships, why they use Facebook, and whether or not they believe Facebook has affected the dynamics of friendships. Since the Union …

Webmail Crisis 2012: A Case Study Analysis Of The Western Michigan University Webmail Plus Failure, Matthew Vargo

Honors Theses

Background Electronic mail, or email, can trace its origin to Arpanet. Arpanet was a network of interlinked computers created by the Advanced Research Projects Agency (Harrison, 2003). The proliferation of email from Arpanet in the 1970's to modern use has been apparent. Today, over 3.4 billion email accounts exist worldwide with expected growth (The Raticati Group, Inc., 2012). Webmail Plus is the email platform used at Western Michigan University. The system is a third-party cloud based service provided by Merit Network Inc. (Merit Network Inc., 2013). On September 2ih, 2012, five hard drives failed at Merit Network in Southfield, Michigan. …

Female Roles And Fan Fiction In Charmed, Supernatural, And Buffy The Vampire Slayer, Krystalle Double

Honors Theses

The objective of this paper is to investigate the portrayal of female characters in Charmed, Supernatural, and Buffy the Vampire Slayer and the relation it has to which sexes were represented in romantic relationships within fan fiction for the three shows. This investigation was conducted through content analysis of the scripts and fan fiction to determine number of female roles and their depth in the scripts, and the number of romantic relationships and the sexes involved in the relationships in the fan fiction texts. It found that Charmed and Supernatural had the greatest proportion of individual female characters introduced …

Service Learning And Groundswell, Katherine Baran

Honors Theses

Service learning has become an important part of getting students engaged and excited about learning. Groundswell is a G-rand Valley State University nonprofit organization funded through the Great Lakes Fishery Trust. Groundswell works with teachers and students across Kent County in Southwest Michigan to provide funding and educational support for successful service learning projects that deal mostly with the Great Lakes, the Grand River and watershed. There are 22 partners of Groundswell throughout Michigan. With those partners, Groundswell serves 17 different schools in Kent County. Service learning has a wide variety of definitions. However, at the basic level service learning …

Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter

Honors Theses

Perceptions of social media networks are changing rapidly. Their purpose, function, effectiveness, and relevance are being widely debated while their global popularity and societal influence escalate. While individuals used the networks to share, manage, and change their personal lives, organizations jumped at the chance to benefit from low-cost public relations, advertising, and market research. Many organizations speedily adjusted their communication strategies to access these low-cost resources. Due to historical marginalization many nonprofit community agencies were slower to integrate this new media costing them the opportunity to compete for audience attention on level with the private industry. Neglecting to integrate these …

Developing Parasocial Relationships Through Emerging Social Media Platforms, Harkeet “Kittu” Pannu

Honors Theses

No abstract provided.

Networking And Revolution: How Social Media Has Shaped The Arab Spring, Stacy Beck

Honors Theses

In the Spring of 2011, a tremor swept through North Africa and the Middle East. What began in Tunisia as one man's self-immolation in protest of the government sparked demonstrations throughout the region. Shouting and demonstrating soon escalated into full out revolution. While countries involved have had varying experiences and levels of success, one thing is clear: social media was a powerful tool in this historic moment.

Facebook currently has one billion users -- or one in seven people. Twitter has 400 million users, Instagram is home to 100 million users, and YouTube has one billion unique visitors per month. …

Where Two Or Three Gather In My Name: A History Of The Burns-Belfry Restoration And Racial Reconciliation Between Churches In Oxford, Mississippi, Bracey Harris

Honors Theses

This paper is an exploration of the intersection of race and religion in Oxford, Mississippi. In particular, it gives a history of the restoration of the Burns-Belfry Church in Oxford, Mississippi. The project was a cross-cultural effort to save the town's first church built by freedmen in 1868. Many individuals worked together to save the town's historic landmark. In addition, the work also examines attempts by churches in Oxford to improve race relations in the community. The work looks at how events held between these churches may be the key to forgiveness and racial harmony. The title is taken from …