Social and Behavioral Sciences Commons^™

An Analysis Of Appearance-Based Assumptions In Content Creation, Emily Andersen

Honors Projects

The purpose of this project is to uncover assumptions and stereotypes held against college majors through content creation. Is it natural to stereotype and label people? Is it harmful? Most may think that is true, while others may believe that is being judgemental. Can others tell what major a student is by a first glance or a brief conversation? Is it the way they dress, their star sign, or political beliefs? These are all examples of stereotypes I believe could influence an assumption. What kind of thoughts goes into these stereotypes from a sociological perspective? Answers are discovered through a …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …