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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf
Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf
Communications: Student Scholarship & Creative Works
Achieving an engaged social media presence is a crucial task for sports organizations in today’s expanding digital realm. “Instagram Engagement: Comparing Mainstream Sports Brands to Running Brands” explores the evolution of the sports-media relationship and specifically analyzes the engagement rates and types of content posted throughout five sportswear and running organizations’ Instagram accounts. 393 posts were analyzed and classified into three categories: metacommunicative, conceptual, and narrative (Kress & van Leeuwen, 2006; Romney & Johnson, 2018). Overall, sportswear companies posted the most narrative images while running brands shared the greatest number of conceptual images. Significant difference was discovered between the number …
Effective Usage Of Instagram As A Food Influencer, Brianna Komiske
Effective Usage Of Instagram As A Food Influencer, Brianna Komiske
Communications: Student Scholarship & Creative Works
Social media allows individuals to reach publics worldwide within seconds. The risks and benefits of organizations using social media as a tool for promotion has been researched extensively with social networks’ growing popularity. In recent years, individual profiles with large followings have been used as opinion leaders and have earned the term influencer. This research examines the engagement of influencer’s followers, then analyzes the content with the most engagement. A review of literature and examination of data leads to the thesis of: Due to the rise of social media engagement, it is vital to analyze the content of posts and …