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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Gender Stereotypes In Survivor, Jessica Freels
Gender Stereotypes In Survivor, Jessica Freels
Communications: Student Scholarship & Creative Works
Survivor is an American reality competition show where a group of castaways fight for the title of “Sole Survivor” through a variety of challenges and tribal councils where members are voted out by each other. It is often called a “microcosm of our real world,” but how accurate is it? This research compares gender and four behavioral traits—affection, emotionality, independence, and competitiveness—to determine if gender stereotypes associated with those traits are present in Survivor. Previous research indicates that women are portrayed as more affectionate and emotional, while men are portrayed as more independent and competitive in the media. Previous …
Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf
Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf
Communications: Student Scholarship & Creative Works
Achieving an engaged social media presence is a crucial task for sports organizations in today’s expanding digital realm. “Instagram Engagement: Comparing Mainstream Sports Brands to Running Brands” explores the evolution of the sports-media relationship and specifically analyzes the engagement rates and types of content posted throughout five sportswear and running organizations’ Instagram accounts. 393 posts were analyzed and classified into three categories: metacommunicative, conceptual, and narrative (Kress & van Leeuwen, 2006; Romney & Johnson, 2018). Overall, sportswear companies posted the most narrative images while running brands shared the greatest number of conceptual images. Significant difference was discovered between the number …