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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Community Structure And Press Coverage Of Health Risks From Environmental Contamination, Robert J. Griffin, Sharon Dunwoody
Community Structure And Press Coverage Of Health Risks From Environmental Contamination, Robert J. Griffin, Sharon Dunwoody
College of Communication Faculty Research and Publications
No abstract provided.
Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race Governor, Robert J. Griffin Ph.D., Jim Pokrywczynski
Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race Governor, Robert J. Griffin Ph.D., Jim Pokrywczynski
College of Communication Faculty Research and Publications
Past research indicates that voters have begun to rely less on party affiliations and more on candidates' images and positions on issues in making voting decisions. Through using the mass media, voters can learn about issues and candidates, and form images of the candidates.
Our study concerns the effects of mass mediated election news, and of political advertising, on voters' choice of candidates. In particular, we examined the roles of media agenda-setting and priming, and of negative political advertising, in the development of voter’s evaluations of candidates. An important trend in agenda-setting research is to look beyond issue saliences as …