Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley
Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley
Masters Theses & Specialist Projects
The purpose of this study was to explore faculty/staff identification with their employing university and how that, in turn, may influence their decision to financially support the institution, or not. This study employed a case study approach and a mixed methods research design utilizing both qualitative and quantitative data. An online survey using Cheney’s (1982) Organizational Identification Questionnaire measured faculty/staff members’ identification with the organization and with their specific departments. The survey also collected data on faculty/staff past charitable giving. Following the survey, qualitative focus groups and interviews were conducted with faculty/staff members to explore what factors contributed to their …
An Exploration Of College-Related Memorable Messages, Ashley Yvonne Miller
An Exploration Of College-Related Memorable Messages, Ashley Yvonne Miller
Masters Theses & Specialist Projects
This research explored how memorable messages and formal (official) university messages work together to inform and influence students’ college choices. Recognizing the ways in which university-constructed and other memorable messages influence students’ choice of college could potentially help colleges improve their recruitment messages and distinguish themselves from other institutions. Semi-structured interviews were conducted to obtain data from the participants, and the data were analyzed through a thematic, constant comparative method. Within the context of higher education, findings revealed students’ perceptions of memorable college-related messages, the sources of memorable college-related messages, the characteristics that increase the likelihood that students will recall …